Land Rover Defender: Night Eyes, Bush Baby

Advertising Agency: Y&R, South Africa, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Art Director: Jac Sun
Copywriter: Layla Leiman
Retoucher: Rob Frew
Account manager: Jerome Styer


khronos's picture
998 pencils

the series definitely got a chuckle!! understated slick...NICE!!

anónimo de la calle's picture
anónimo de la calle
38 pencils

Those ads in your website are the same concept and the same (or very similar) execution.
There are many 4x4 ads comparing their vehicles with wild animals, but in this case, it's very different from the rest.

Sometimes you're right... Not this time.

anónimo de la calle

MindDrift's picture
1150 pencils

This is 10 times better than the linked ads.

Nike Diesel's picture
Nike Diesel
13389 pencils

So what is the difference between them then, Mr. anónimo de la calle?

mockingbird's picture
238 pencils

yup the minute i say this one , the hippo ad immediately flashed in my mind. very close to the old campaign.

thedesignaddict's picture
5415 pencils


abake's picture
1272 pencils

Love this campaign! As khronos said, understated and slick. Great work!

gonndo's picture
1096 pencils

Now I got it!!!. Cool graphics and great idea, but I still believe that Land Rover Should create a new concept...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

kleenex's picture
36280 pencils

not really feeling it.

Guillermo Meza's picture
Guillermo Meza
171 pencils


Bamboo Marketing Online's picture
Bamboo Marketin...
178 pencils

Well done!

danielchapman's picture
292 pencils

fun execution. I think it could be stronger though with a tag line that closes the loop a little. Right now youre left wondering what the message is a bit... and the artwork itself is the idea.... If you could use this fun execution to deliver a strong brand proposition that makes sense, it will only amplify the 'cleverness' imo.

" Look closer. [Land Rover] "

danielchapman's picture
292 pencils

also, the lose the purple :)

niceidea's picture
133 pencils


angeyates's picture
127 pencils

good..though similar to the hippo one..

monte kelos's picture
monte kelos
205 pencils


Fernando Fernandes's picture
Fernando Fernandes
1397 pencils

Que bela DA e que bela idéia geral!

rintintintin's picture
39 pencils


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