Land Rover Defender: Map

70% of the world is covered by water. The rest is covered by Defender.

Advertising Agency: RKCR/Y&R, London, United Kingdom
International Creative Director: Brian Fraser
Copywriter: Phil Forster
Art Directors: Tim Brookes, Lee Aldridge
Planner: David Murray

Related videos by Shutterstock

7 comments

Andrej Troha's picture
Andrej Troha
613 pencils

Really? In 2013?!
Plus: you suck at geogaphy. Ask me about Italy.

Daland's picture
Daland
140 pencils

Well. Love the pay-off ".. the rest is covered by Defender" Really powerful.
But.. I don't think this would really work as print or bilboards.
Maybe if you would buy two pages in a magazine but I still think they could have created a more powerful image.

tazyboy's picture
tazyboy
777 pencils

Nah

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Copy rocks. Good ad.

Love creating ads..

TimTix's picture
TimTix
78 pencils

Italy didn't fit into a Defender shape, Klicaj.

(And if I am really the first to see that this map is built out of Defender shapes, that tells a lot about this ad. Though I like the line, too.)

donau's picture
donau
104 pencils

Wear Timberland drive Landrover and you cover 100% of the world.

donau

ItMatters's picture
ItMatters
2171 pencils

The Defender shape is really really really subtle.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments