Land Rover Defender: Map

70% of the world is covered by water. The rest is covered by Defender.

Advertising Agency: RKCR/Y&R, London, United Kingdom
International Creative Director: Brian Fraser
Copywriter: Phil Forster
Art Directors: Tim Brookes, Lee Aldridge
Planner: David Murray


Andrej Troha's picture
Andrej Troha
613 pencils

Really? In 2013?!
Plus: you suck at geogaphy. Ask me about Italy.

Daland's picture
140 pencils

Well. Love the pay-off ".. the rest is covered by Defender" Really powerful.
But.. I don't think this would really work as print or bilboards.
Maybe if you would buy two pages in a magazine but I still think they could have created a more powerful image.

tazyboy's picture
777 pencils


Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Copy rocks. Good ad.

Love creating ads..

TimTix's picture
78 pencils

Italy didn't fit into a Defender shape, Klicaj.

(And if I am really the first to see that this map is built out of Defender shapes, that tells a lot about this ad. Though I like the line, too.)

donau's picture
104 pencils

Wear Timberland drive Landrover and you cover 100% of the world.


ItMatters's picture
2171 pencils

The Defender shape is really really really subtle.

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