Land Rover Defender: Darts

Advertising Agency: Y&R, Johannesburg, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Copywriter: Lauren Shewitz
Art Director: Ivor Forrester
Planner: Michael Cathie
Illustrator: Ivor Forrester
Typographer: Ivor Forrester
Account Managers: Jerome Styer, Greg Dennis

10 comments

hmaffia's picture
hmaffia
747 pencils

wtf is happening with land rover's ads?

kleenex's picture
kleenex
34584 pencils

The whole set of ads stink.

brookjohnston's picture
brookjohnston
296 pencils

I like them. I've seen lots of obvious "keep calm" knock offs - including my personal favourite, "keep calm and save on" for an FI client - but none that parodied it as creatively and humorously as this set. Good stuff.

somecopywriter's picture
somecopywriter
1107 pencils

This is terrible I can't believe they wasted our time posting 4 of these.

artcurie's picture
artcurie
303 pencils

no

killazol1's picture
killazol1
354 pencils

no,no and no

Milan Solanki's picture
Milan Solanki
988 pencils

how much scotch you drank last night?

angeyates's picture
angeyates
127 pencils

BAD

kalra kieth's picture
kalra kieth
139 pencils

no.

AD-rian's picture
AD-rian
261 pencils

They're...on the moahhh side of OK I suppose :). This would've been better 5 years ago when the "Keep calm" thing was up and coming.

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