Advertising Agency: Rainey Kelly Campbell Roalfe Y&R, London, UK
Creative Director: Mark Roafle
Art Directors / Copywriters: Dan Hubert, Amber Casey
Photographer: Dimitri Daniloff
Published: March 2008
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11 Comments
A mind-numbingly boring visual wordplay. There's no real insight into the category or the vehicle whatsoever.
Good thing it wasn't named Land Rover Fetcher.
"Go get it boy! Good puppyyyyyyyyyy!! Now, roll over." (Get it? Roll over? The SUV? Ahh, why do I always try so hard...)
What is the Land Rover a defender of?
That question might sound sooooooo stupid at the dealership, but right now, it is sooooooo appropriate!
lame.
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brandon
www.brandonknowlden.com
Where's the story? So what that the collar has that?
I swear to god if it's because you came to using a "guard dog" for "Defender"...
You have to hate advertising in order to truly love it.
Smacks of 'university project'.
this ad is what we dont wanna see from the UK advertising quality... in other words, LAME!
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Everartz
| Everartz |
Fantastic ad.
Saying nothing but everything!
I really don´t agree it´s a bad one. I really liked
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Wagner
no...
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
I quite like it as well.
WOW, that is bad. Visual for the sake of a visual. No product benefit, no point. Forced.