Land Rover Defender: Collar

Advertising Agency: Rainey Kelly Campbell Roalfe Y&R, London, UK
Creative Director: Mark Roafle
Art Directors / Copywriters: Dan Hubert, Amber Casey
Photographer: Dimitri Daniloff
Published: March 2008


Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

A mind-numbingly boring visual wordplay. There's no real insight into the category or the vehicle whatsoever.
Good thing it wasn't named Land Rover Fetcher.
"Go get it boy! Good puppyyyyyyyyyy!! Now, roll over." (Get it? Roll over? The SUV? Ahh, why do I always try so hard...)

jimkuz's picture
414 pencils

What is the Land Rover a defender of?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

That question might sound sooooooo stupid at the dealership, but right now, it is sooooooo appropriate!

bknowlden's picture
3647 pencils


EGGO's picture
354 pencils

Where's the story? So what that the collar has that?

I swear to god if it's because you came to using a "guard dog" for "Defender"...

You have to hate advertising in order to truly love it.

issue23's picture
12 pencils

Smacks of 'university project'.

everartz's picture
7609 pencils

this ad is what we dont wanna see from the UK advertising quality... in other words, LAME!

| Everartz |

wcassal's picture
32 pencils

Fantastic ad.
Saying nothing but everything!
I really don´t agree it´s a bad one. I really liked

iT-iS-i's picture
1721 pencils


Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

All ears's picture
All ears
233 pencils

I quite like it as well.

cmart7327's picture
36 pencils

WOW, that is bad. Visual for the sake of a visual. No product benefit, no point. Forced.

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