Ads of the World A Graphics.com site

Land Rover Defender: Bridge

Land Rover Defender: Bridge
Your rating: None Average: 5.3 (23 votes)

Go beyond.

Advertising Agency: RKCR Y&R, London, UK
Creative Director: Jerry Hollens
Photographer: Garry Simpson
Producer: Long Productions

Comments

ZaboZaboZabo's picture 443 pencils

Very good, well done.

onemilkid's picture 111 pencils

Very good (copy), well done (several times before)

Marv's picture 42 pencils

It were better as ambient.

djakuza's picture 521 pencils
Flurb's picture 107 pencils

It's a completely different idea that just happens to involve a bridge. Look and think before you speak.

hoopla's picture 56 pencils

You are absolutely right. Nice idea.
Got nothing to do with smart.

jazarah's picture 1272 pencils

nice, I really like it

niranjanhg's picture 211 pencils

I think, as Mr.djakuza seid, its similar to the smart car idea.Smart car tried to ramp over the bridge, at least tried.But this car staid back, the smart idea was better.For me idea is same, only the execution is different, both the executions tells about the grip, power and speed of the car.But I think the grip and the power depends upon the tyre of the car.May be the car has got much power but, if the tyre is smooth or, if the road was oiled, then the car looses its grip.Anyway, I am a student please excuse and currect me, if I am wrong.

I am a student.

kgeiger's picture 5158 pencils

Land Rover's story is one of conquering a mountain peak. Smart tells the story of using a bridge as a ramp. Both stories are analogies for certain brand benefits. But if the only stories being told in advertising were straight-up product benefits, then everything would have been done before…

vurtomatic's picture 355 pencils

Get the bridge = mountain analogy
but not feeling
Go beyond
in this context.
More like, balless to
jump.

junaish's picture 11 pencils

good...... but little care to be taken in art wrk

iT-iS-i's picture 1731 pencils

Good point that you're making there mate "balless to jump" but take it from this view pont right, if the smart car was balless to jump, do you think it would have held as well as the defender in this case? Well, do ya chump?

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

everartz's picture 5362 pencils

ok work...
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

jumpp21's picture 26 pencils

jumpp21

funny. Nice.

jumpp21

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!