Advertising Agency: Y&R Italy
Executive Creative Director: Vicky Gitto
Art Director: Fabio Dimalio
Copywriter: Saverio Lotierzo
Photographer: Giacomo Biagi
Group Client Director: Marco Ruggeri
Account Manager: Roberta Lancieri
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22 Comments
Años sesenta, ilustrado, un ideón.
La mentira bien escrita suele ser corajuda.
have seen it before
Finally good stuff from italy
Nice and simple.
If it's a "crossing", then they should use the more obvious "xing" sign. This looks like a "be careful" or "ahead" -type sign.
Unless this is a very clear "crossing" sign in Italy?
+++
"I love some things, and don't love some other things."
No crossing.
It's "Land Rover road" (only).
You are right, this is a "be careful" kind of sign. That is why this ad is just right: it's like beware of deers / boars etc., they may cut across the road - be careful, our car may cut across the road, bursting through the snow-wall (Nothing has to do with traffic crossing, misleading title.)
agree, i think the crossing sign should be yellow
mrckais
in 2010?!
oh, my...
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Maybe we have to start judging ads by the criteria that it is comprehensible or not. It is doing its job, or not. If I look at this print, do I understand what the people who made it wanted me to understand? If yes - OK, if not - there is a problem. THIS IS THE ROLE OF ADVERTISING. For genius art, color, geometrical composition, photography, graphic design I strongly recommend you people to go to a musem/art gallery/ start painting, sculpting, etc. Advertising is lying. Those who lie better, win. The rest are posting ghost adworks on websites and judging them as if they would eat a chocolate or an ice cream. So, when I will see a real adwork, one who sold a lot of products and in the same time is golden lion, then I will make a bow.
www.lifecum.com
wow, I just love people who think "art" is jeaulosy-free, unique, "we-don't steal-ideas", marketing-free zone.
explain Damien Hirst to me.
please, let me hear it. I hadn't have a good laugh for a while. please. the mike is yours.
than I'll mock you out of this planet.
Done so many times...
ahahah very soon on joelapompe.net
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
and now it's on joelapompe!!!! http://www.joelapompe.net/2010/03/22/x-trail-nissan-landrover-defender...
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
I am glad they re-done it. Showing the car totally ruins the old ad.
@raducumucu
Nicely said!
If this ad or any of the other ads in this campaign should ever win an award, let me know. Also, we have a flagrant case of plagiarism (one star less). Shame on you, Y&R, Italy. Nissan's x-trail ad, being the original, is better.
I like the idea. Such a shame that it's a copy (4 stars less...) - although I do prefer it without the car !
SO had enough of half-baked Land Rover ads...
The same applies here as the Playstation comment...
great
Seen it before. And before. And before.
there's the teasing version of the x-trail one, without car. exactly the same ad. two or three years ago in cannes. no prize.