Land Rover Commercial Vehicles: Play, 3

Discovery Commercial makes work play.

Advertising Agency: Rainey Kelly Campbell Roalfe/Y&R, London, UK
Executive Creative Director: Mark Roalfe
Copywriter: Mike Boles
Advertiser's Supervisor: Cathy Powell
Planner: Angie Ma
Account Manager: Lucy Harries
Art Director: Jerry Hollens
Photographer: Nadav Kander
Typographer: Lee Aldridge


saima's picture
20 pencils


Guest's picture

Typographer? nice shots though!

Brainsugar's picture
1588 pencils

This kind of ad should not have won a prize. It's nice, but done. It's not new, so no prize.

Brainsugar's picture
1588 pencils

Is there a bug? I don't see my comments?

ivan's picture

Yes, there was a bug for a few hours. No data is lost, just the display of comments was temporarily disabled. It's back to normal now. Sorry!

Ivan Raszl, admin of AotW

Brainsugar's picture
1588 pencils


bknowlden's picture
3647 pencils

I love these ads, but a typographer credit?

everartz's picture
7611 pencils

can somebody help? i dont get it :D

| Everartz |

Guest's picture

tilt-shift photography makes a real work scene have a short depth of field like it was shot on a macro lens.

Guest's picture

A macro lens won't give you this effect. I think you mean a tilt-shift lens so it looks like a miniature.

tirthomitro's picture
2764 pencils

yo! kewl stuff

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Is this a shot of a miniature model and the rover comped in?

Guest's picture

No, that's the technique. It's all real but photographed with an incredibly short depth of field and other tricks to make the real seem like toy. It sounds pointless but looks cool.

Jesterbrand's picture
142 pencils

The technique is called "Tilt Shift" photography. It's pretty fun to do!

As for the guy with the "it's been done before" link; yeah, it's not new, but I think this series uses it in an interesting and creative way. Despite our best efforts, everything has been done before... most likely by the Simpsons... but at least our responsibility as artists is to present it in a way that doesn't seem like a rehashed copy.

Ps... great typography there!!! >)

Chopper's picture
1015 pencils

Good if you wonna play.

Brent_Blair's picture
75 pencils

Nice shot... Total message unclear

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