Discovery Commercial makes work play.
Advertising Agency: Rainey Kelly Campbell Roalfe/Y&R, London, UK
Executive Creative Director: Mark Roalfe
Copywriter: Mike Boles
Advertiser's Supervisor: Cathy Powell
Planner: Angie Ma
Account Manager: Lucy Harries
Art Director: Jerry Hollens
Photographer: Nadav Kander
Typographer: Lee Aldridge
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Comments
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Typographer? nice shots though!
This kind of ad should not have won a prize. It's nice, but done. It's not new, so no prize.
http://www.coloribus.com/adsarchive/search/?q=miniature+world&st=manua...
Is there a bug? I don't see my comments?
Yes, there was a bug for a few hours. No data is lost, just the display of comments was temporarily disabled. It's back to normal now. Sorry!
;-)
I love these ads, but a typographer credit?
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brandon
www.brandonknowlden.com
can somebody help? i dont get it :D
| Everartz |
tilt-shift photography makes a real work scene have a short depth of field like it was shot on a macro lens.
A macro lens won't give you this effect. I think you mean a tilt-shift lens so it looks like a miniature.
yo! kewl stuff
they showed me a picture & i laughed
dignity has never been photographed
Is this a shot of a miniature model and the rover comped in?
No, that's the technique. It's all real but photographed with an incredibly short depth of field and other tricks to make the real seem like toy. It sounds pointless but looks cool.
The technique is called "Tilt Shift" photography. It's pretty fun to do!
As for the guy with the "it's been done before" link; yeah, it's not new, but I think this series uses it in an interesting and creative way. Despite our best efforts, everything has been done before... most likely by the Simpsons... but at least our responsibility as artists is to present it in a way that doesn't seem like a rehashed copy.
Ps... great typography there!!! >)
Good if you wonna play.