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Comments (10)

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Highest Rated

Marko Gucunski's picture
Marko Gucunski
Activity Score 31

Nice idea. and if i was prepress operator looking for suv, this would be -spot on!-

Reality Check's picture
Reality Check
Activity Score 2537

Ultimately, what makes "Land Rover: Colour Swatches" engaging is not the colour swatches. It's the accumulation of little details, like the geographic coordinates and colour names.

mary crazy's picture
mary crazy
Activity Score 27

Kinda cliche.

Manoma's picture
Manoma
Activity Score 1108

Private joke for art directors ;-)

Reality Check's picture
Reality Check
Activity Score 2537

@ Manoma,

That's not true.

For example, if you ever been tasked with choosing a colour of paint for your bedroom wall, swatches wouldn't be unfamiliar.

Manoma's picture
Manoma
Activity Score 1108

Ok may be i'm a little hard on my judgment, but the hidden side of my reflexion, is that i think that announcement is very cold, for a "dream car"...
And the question is : what do we choose, the color of the journey? or of the vehicle? Here that seems the second.. and that's a little poor (in my opinion of course).

In the same time, on the same page, for the same brand, i love this : http://adsoftheworld.com/media/print/land_rover_defender_passport

ace85le's picture
ace85le
Activity Score 3939

I dont think you're hard I think you're right. Swatches are not widely used. Many might not know what they are for.

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joelapompe's picture
joelapompe
Activity Score 3830

Colour Swatches are very fashionnable in adv these days :
http://www.joelapompe.net/2011/03/22/saab-cabriolet-audi-leagasdelaney...

brookjohnston's picture
brookjohnston
Activity Score 296

These are instantly recognizable as paint chips. Nobody would miss it.

pablito.miuzzato's picture
pablito.miuzzato
Activity Score 54

Pantone again? ; /

Marko Gucunski's picture
Marko Gucunski
Activity Score 31

Nice idea. and if i was prepress operator looking for suv, this would be -spot on!-

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