Land Rover: Colour Swatches

Advertising Agency: Y&R Johannesburg, South Africa
Executive Creative Director: Liam Wielopolski
Creative Director: Ian Franks
Copywriter: Leon Kotze
Art Director: Rory Welgemoed

May 2011


Reality Check's picture
Reality Check
2199 pencils

Ultimately, what makes "Land Rover: Colour Swatches" engaging is not the colour swatches. It's the accumulation of little details, like the geographic coordinates and colour names.

mary crazy's picture
mary crazy
27 pencils

Kinda cliche.

Manoma's picture
1108 pencils

Private joke for art directors ;-)

Reality Check's picture
Reality Check
2199 pencils

@ Manoma,

That's not true.

For example, if you ever been tasked with choosing a colour of paint for your bedroom wall, swatches wouldn't be unfamiliar.

Manoma's picture
1108 pencils

Ok may be i'm a little hard on my judgment, but the hidden side of my reflexion, is that i think that announcement is very cold, for a "dream car"...
And the question is : what do we choose, the color of the journey? or of the vehicle? Here that seems the second.. and that's a little poor (in my opinion of course).

In the same time, on the same page, for the same brand, i love this :

ace85le's picture
3939 pencils

I dont think you're hard I think you're right. Swatches are not widely used. Many might not know what they are for.


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brookjohnston's picture
296 pencils

These are instantly recognizable as paint chips. Nobody would miss it.

pablito.miuzzato's picture
54 pencils

Pantone again? ; /

Marko Gucunski's picture
Marko Gucunski
31 pencils

Nice idea. and if i was prepress operator looking for suv, this would be -spot on!-

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