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City vs Nature

Agency: 
Published/Aired: 
December 2010
Description: 

Freelander 2 For all terrains

Advertising Agency: Young & Rubicam, NY, USA
Executive Creative Directors: Ian Reichenthal, Scott Vitrone
Global Creative Director: Graham Lang
Creative Directors: Graeme Hall, Menno Kluin
Copywriter: Feliks Richter
Art Director: Alexander Nowak
Photographer: Levi van Veluw
Typographer: Lee Aldridge
Digital creative: Raul Pardo

Comments (38)

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Highest Rated

Cheerriiee's picture
Cheerriiee
Activity Score 952

This is new to me, now rating for user's comments, thats nice!
u´re the cherry on the cake!

Guest's picture
Guest

Too big for the city

DarkSide's picture
DarkSide
Activity Score 1066

I rate the comments.

You may like or not like the idea, but the fact that the car is bigger then the city is irrelevant for the ad or its comprehension.

Comment Stars: 2,50

Guest's picture
Guest

Is that meant to be a ...dildo?

DarkSide's picture
DarkSide
Activity Score 1066

I rate the comments.

Half comment/half joke. We get that you don't like the idea that much, but your joke wasn't great either.

Comment Stars: 4,00

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Very abstract but I do like it. Not sure if it communicates enough though ;p

DarkSide's picture
DarkSide
Activity Score 1066

I rate the comments.

A real comment, objective.
I personally think it does communicate enough. Nothing new (On/Off Road) but it gets the message across.

Comment Stars: 6,00

Dzsoi's picture
Dzsoi
Activity Score 8073

Toy for the nature/city? I don't want to be a small, insignificant & consigned puppet in their hands. I want to conquer them!

DarkSide's picture
DarkSide
Activity Score 1066

I rate the comments.

This is the kind of comment that you get on focus group. Someone who is trying to say something rational and forgets that advertising is emotional.
You have the right to "troll" the makers of the ad, (that's why anonymous comments are for) but you are terrible at doing so. "Troll" them with something smart.
Are you an account person?

Comment Stars: 2,25

Dzsoi's picture
Dzsoi
Activity Score 8073

I rate your comments. You are a childish prick. Obviously you rate higher comments with positive attitude toward this ad regardlessly of the content. You like it. Okay, we understand ;/ don't have to attack everyone who disagree with you.
Moreover, FEELING small, insignificant, powerless and defensless IS an emotion, NOT a rational argument. It doesn't communicate the right attitude. It's not niggling, you God of Advertising, I have doubts about the whole strategy. Get it?

CommentStars: 1

DarkSide's picture
DarkSide
Activity Score 1066

Dear Dzoi.

I don't like the ad either, for me it's a 4,50 stars.

Your idea of rating the comments was done before (by me). So if you insist on copying me I guess you will end up in joelapompe's page.

Long live to trolling on internet!

Dzsoi's picture
Dzsoi
Activity Score 8073

Dear DarkSide.
It's not copying. It's turning your lame weapon against you. But I really shouldn't expect you to understand the difference. All your comments on comments were built from well known cliches used many-many times before to protect different ads... for example on this site. So much about copying ;/

talkingisfree's picture
talkingisfree
Activity Score 2710

I don't like it.

DarkSide's picture
DarkSide
Activity Score 1066

I rate the comments.

Ok, fair enough. You let others know your opinion, and that's it.
Avoiding the analysis you can't go wrong.

Comment Stars: 5,50

Fussy's picture
Fussy
Activity Score 38

Good one. Different. Fake but clever.

Fussicat

DarkSide's picture
DarkSide
Activity Score 1066

I rate the comments.

Good comment.
Objective. Concise. Honest.

Comment Stars: 6,50

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Polished turd. Sorry.

DarkSide's picture
DarkSide
Activity Score 1066

I rate the comments.

Agree partially. that's not a great ad, (it wont make it to the shortlists) It relies more on execution than idea.
But to be called "polished turd" the idea should be much worst and the execution much better. The definition "PT" does not apply.

Comment Stars: 4,00

thedesignaddict's picture
thedesignaddict
Activity Score 5403

This idea should have died in the sketch pad - let alone making it on to the wall. I stick with my assertion; It's a turd that's been well polished.

sirvan's picture
sirvan
Activity Score 29860

It's come to this, has it?

+++

"I love some things, and don't love some other things."

DarkSide's picture
DarkSide
Activity Score 1066

I rate the comments.

Shakespeare.

Comment Stars: 4,50

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

I like the concept and the way it's put together, but I agree that the message might not be properly reflected in the visual. The vehicle is being held back and away from civilization by nature, but the vehicle ends up looking small and helpless, in need of defense.

DarkSide's picture
DarkSide
Activity Score 1066

I rate the comments.

Over analysis.
It's there, you said, you liked. Stop right there.
There is no reason to go beyond on the analysis, put your focus group hat and say something extremly rational and extremely irrelevant

Comment Stars: 3,50

Cheerriiee's picture
Cheerriiee
Activity Score 952

I like it, interesting to the eye.

DarkSide's picture
DarkSide
Activity Score 1066

I rate the comments.

Honest and clear comment. (Nice pic too)

Comment Stars: 6,00

Cheerriiee's picture
Cheerriiee
Activity Score 952

This is new to me, now rating for user's comments, thats nice!
u´re the cherry on the cake!

morse's picture
morse
Activity Score 17364

Interesting image, makes me think, but I fail to understand. Perhaps its just me.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mdb1974's picture
mdb1974
Activity Score 411

Looks violent. Like the city is begging for it's life before being thrust through by rover wielding creature from the green lagoon.

ivan's picture
ivan

Here is the making of video: http://www.youtube.com/watch?v=ejGlh2QSV40

Reality Check's picture
Reality Check
Activity Score 2537

@ Ivan,

Is your iconic hat being dry-cleaned as to why you're not wearing it?

ivan's picture
ivan

It's a cold winter, I needed more serious headgear. :)

piratasolar's picture
piratasolar
Activity Score 149

Y&R, cada vez hace peores y peores avisos. todavía no entiendo como Land Rover los mantiene como agencia. o cómo aprueba estas piezas tan estúpidas.

shahidali's picture
shahidali
Activity Score 4069

Freelander is a nature friendly macho. The visual though obscure, finally i've interpreted it that way. Now, the copy's saying that its for all terrain. Well, landrover has always taken that route. Where's the connect between the visual and the copy?

shahid

Geimima's picture
Geimima
Activity Score 824

SICK!!! love it

life is a playground

breakinbri's picture
breakinbri
Activity Score 8

For one, before i saw the title, I thought it was aboout the medical marajuana laws in Cali..guess that's my own perception. Otherwise, too obvious.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Off off-road.

The Jobless Writer
Will Think for Salary

manumartin5's picture
manumartin5
Activity Score 1196

Honestly, this is one of the best execution i have seen. Idea been off track .. :(

balloon trick's picture
balloon trick
Activity Score 9

If only they used their powers for good.

raw tuna's picture
raw tuna
Activity Score 837

Interesting art

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