Land Rover: Any terrain is a game
Advertising Agency: d4 comunicaciones Guatemala
Creative Directors: Diego Castillo, Erwin Farfán
Art Directors: Maido Roca
Copywriter: Maido Roca
Designer: Maido Roca
Photographers: Maido Roca
Published: May 2009
32 Comments
Absolutely love it!
fabulous
jai hind
art director
Good work
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
cool idea, but still looks like a layout?
done
old idea.
the idea is kinda odd i mean i am supposed to be "free (go beyond ) driving a landrover" but the visual suggests the landrover guided by a slot in the track on which it runs.
The man who stops advertising to save money is like the man who stops the clock to save time
True
i agree 100%
but then i took the finger out of my butt...
Quite really.
me gusta mucho la realizazion. Lo siento però no ablamos espanol
in this game the car goes flying over the edge.
Done by Alfa Romo few ears ago.
LOL@few ears
outsmart me, if you can
i think instead, it should read: Land Rover: Any poo is a game
COULDN'T THEY JUST FIND SOME REAL POO INSTEAD! - maybe a real poo would have curb their hunger for art
execution is just terrible
outsmart me, if you can
forced, poor logic, and off-target. start over.
la realización es extraordinaria... muy prolija y bien lograda...
la idea no sólo es vieja sino que no es acorde al tarjet como antes mencionaron...
este es un claro ejemplo de un buen equipo de arte con un vago equipo creativo.
y termina siendo un desperdicio.. ya que esta compleja gráfica termina siendo anecdótica en la mente del consumidor...
Subite a una Land Rover y me contás cómo te fué??????
They never show the car either. Not that it's necessary to have a product shot in an ad, but I think this layout is set up nicely for one to appear somewhere.
I would suggest it be shown somewhere off the track to show that even this crazy track in the mountains can't hold us.
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Website: http://jakephillips.net
Blog: http://jakephillips.wordpress.com
good one.
Old idea, average execution
http://www.flickr.com/photos/sermikh/
Yep, I agree with you. I'd say it's a below average execution though. This track looks good enough for F1 racing. How on earth did Land Rover agree to something which is nowhere near what they've been saying about their tough terrain vehicle?
Audi and Subaru already used these Scalectrix circuits to advertize their cars... very old idea...
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
GREAT!
I played with one of those:P
what a shit of game>.> xD
agreed, old idea, nice graphics, not perfect, but pretty nice,l and to everyone who says " how could the rover dudes do that", I will introduce you to a concept called "trucho" ;-), oftenly leaded by misscarried new creative directors trying to get attention and some art director who did a hell of a work with the 3 hours left he had to make it through. This work's only objective is to draw some market client's attention to stay over and sleep with the agency. Nothing new under the sun.
Fuck the copywriter though.
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outsmart me, if you can
mmmm que interesante ver los creditos
I feel the ad is wrong coz Land Rover is an all Terrain surface SUV. In this creative the only surface available to drive on is the track and thats too smooth .I mean i could cycle on it without bothering if my shock absorbers were working . Yure eye goes immediately to the track and thats just the opposite terrain for this this vehicle. Not impressive at all. However i feel it wouldve kicked off had the terrains be switched around. Have the rough road on the track and the smooth mountain surfaces.
cheers
AAwwwrgggg....the exicution...why-oh-why.
Surely this can't have passed the QC test on the way out the door.
The idea is an old one, but it could have at least been a visually interesting piece.
It's one of those close, but no cigar for this one.
www.jpmountford.com
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Maido Roca D4 comunicaciones
old concept
lastimosamente el concepto ya esta mas que quemado, es interesante cuando uno encuentra nuevos caminos y si lo mezclas con una buena direccion como esta, logras algo genial.... nuevos caminos es la tendencia
i like it !! =) good work maido
like it ! good work maido =)