Land Rover: Amphibious

Land Rover: Amphibious

Excellent performance on land and water.

Advertising Agency: Maruri Grey, Ecuador
Creative Directors: Pipo Morano, Luis Campoverde
Art Directors: Luis Campoverde, Cesar Chica
Copywriter: Pipo Morano
Published: April 2008

Your rating: None Average: 6 (20 votes)

Comments

Submitted by fifilo on Sat, 2008-05-31 07:09.

NICELY DONE.

ivan's picture
Submitted by ivan on Sat, 2008-05-31 07:14.

Simple and nice way to show the benefit. But can this car really go under water?

Submitted by Guest commenter (not verified) on Sat, 2008-05-31 08:15.

that mud line should be little bit down

Willey's picture
Submitted by Willey on Sat, 2008-05-31 08:57.

Ivan,

"Excellent performance on land and water."

there is no indication in this line that the car "performes" excellently "under water"! just "ON" water.

ivan's picture
Submitted by ivan on Sat, 2008-05-31 13:23.

True

Submitted by 4xFoured (not verified) on Sat, 2008-05-31 10:23.

Guys, you are not Jeep drivers, are you...heh
Such a vehicle can submerge itself up to 70cm in water and drive, just as long as water doesn't come into the air filter everything will be fine.
Hence the slogan. And the mud line.

Submitted by LeeMoh on Sun, 2008-06-08 09:29.

I am a 4x4 driver and I tried this car particularly. I can surely tell you the air filter will be hit at this dept coz there is no air intake on the bonnet or above.

I don’t like the ad. It’s the first thing comes in mind when the brief is about wild off-roading.

Submitted by Guest commenter (not verified) on Sat, 2008-05-31 10:28.

SORRY!! DONE BY KRIEG SCHLUPP BÜRGE / SPRINGER & JACOBY FOR THE VW TOUAREG IN 2006.

http://www.ksbsj.ch/arbeiten/vw/print/7/vw_touareg_-_wattiefe_580mm.ht...

brain123's picture
Submitted by brain123 on Sat, 2008-05-31 12:35.

Busted!
But I think this idea is more believeble for Land Rover though.

Submitted by kgeiger on Mon, 2008-06-02 02:52.

Ouch. That hurt.

Submitted by Guest commenter (not verified) on Sat, 2008-05-31 12:33.

done a lot of time!!!

salvarredy's picture
Submitted by salvarredy on Sat, 2008-05-31 12:50.

I like the Ad, and I think it's better resolve than the VW one's
maybe, but just maybe, and viewing with a photographer eye I would prefer to take the picture in some place, like a parking or same grey location than do not distract...

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

Submitted by subad (not verified) on Sat, 2008-05-31 17:26.

done

Submitted by Byte on Sun, 2008-06-01 19:21.

Nice.

Byte!

Submitted by Guest commenter (not verified) on Sun, 2008-06-01 21:25.

el brief de esta campana fue: comunicar que el auto es bueno en cualquier superficie.

por lo tanto este aviso es copy & paste del brief, donde esta la creatividad? ademas de ser muuuuy usado el recurso.

Submitted by Guest commenter (not verified) on Sun, 2008-06-01 21:27.

las ideas simples no necesariamente estan en el brief.

Submitted by Guest joe (not verified) on Sun, 2008-06-01 23:46.

the mud looks photoshop, should have get the car into real action 1st.

Submitted by fontviewer (not verified) on Mon, 2008-06-02 03:13.

dont't like the font

Submitted by Wordnerd on Mon, 2008-06-02 04:08.

solid

Submitted by Vicomte on Mon, 2008-06-02 08:07.

Done Last year for the german ADC by Springer & Jacoby Switzerland

Submitted by ren.zo on Mon, 2008-06-02 09:54.

la idea esta chevre.. el copy es poco inteligente.

[ http://eltubedeyou.blogspot.com ]

Submitted by Guest commenter (not verified) on Mon, 2008-06-02 14:02.

Obviously the mud is Photoshop. The idea is kind of washed and reused and the copy is not clever at all. But all together, it's a nice looking ad.

Submitted by Guest commenter (not verified) on Tue, 2008-06-03 17:02.

esta muuuuy buena la idea, gran prix en cannes para 2008 ac

Submitted by Ardito on Thu, 2008-06-19 10:46.

Muy Simple, muy claro, muy buenaaa!!!