Land Rover: Amphibious

Excellent performance on land and water.

Advertising Agency: Maruri Grey, Ecuador
Creative Directors: Luis Campoverde
Art Directors: Luis Campoverde, Cesar Chica
Copywriter: Pipo Morano
Published: April 2008

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24 comments

fifilo's picture
fifilo
74 pencils

NICELY DONE.

ivan's picture
ivan

Simple and nice way to show the benefit. But can this car really go under water?

Ivan Raszl, admin of AotW

Guest commenter's picture
Guest commenter

that mud line should be little bit down

Willey's picture
Willey
140 pencils

Ivan,

"Excellent performance on land and water."

there is no indication in this line that the car "performes" excellently "under water"! just "ON" water.

ivan's picture
ivan

True

Ivan Raszl, admin of AotW

4xFoured's picture
4xFoured

Guys, you are not Jeep drivers, are you...heh
Such a vehicle can submerge itself up to 70cm in water and drive, just as long as water doesn't come into the air filter everything will be fine.
Hence the slogan. And the mud line.

LeeMoh's picture
LeeMoh
424 pencils

I am a 4x4 driver and I tried this car particularly. I can surely tell you the air filter will be hit at this dept coz there is no air intake on the bonnet or above.

I don’t like the ad. It’s the first thing comes in mind when the brief is about wild off-roading.

Guest commenter's picture
Guest commenter

SORRY!! DONE BY KRIEG SCHLUPP BÜRGE / SPRINGER & JACOBY FOR THE VW TOUAREG IN 2006.

http://www.ksbsj.ch/arbeiten/vw/print/7/vw_touareg_-_wattiefe_580mm.html

brain123's picture
brain123
830 pencils

Busted!
But I think this idea is more believeble for Land Rover though.

kgeiger's picture
kgeiger
7051 pencils

Ouch. That hurt.

Guest commenter's picture
Guest commenter

done a lot of time!!!

salvarredy's picture
salvarredy
352 pencils

I like the Ad, and I think it's better resolve than the VW one's
maybe, but just maybe, and viewing with a photographer eye I would prefer to take the picture in some place, like a parking or same grey location than do not distract...

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

subad's picture
subad

done

Byte's picture
Byte
325 pencils

Nice.

Byte!

Guest commenter's picture
Guest commenter

el brief de esta campana fue: comunicar que el auto es bueno en cualquier superficie.

por lo tanto este aviso es copy & paste del brief, donde esta la creatividad? ademas de ser muuuuy usado el recurso.

Guest commenter's picture
Guest commenter

las ideas simples no necesariamente estan en el brief.

Guest joe's picture
Guest joe

the mud looks photoshop, should have get the car into real action 1st.

fontviewer's picture
fontviewer

dont't like the font

Wordnerd's picture
Wordnerd
6662 pencils

solid

Vicomte's picture
Vicomte
287 pencils

Done Last year for the german ADC by Springer & Jacoby Switzerland

robottttrockkkk's picture
robottttrockkkk
814 pencils

la idea esta chevre.. el copy es poco inteligente.

[ http://eltubedeyou.blogspot.com ]

Guest commenter's picture
Guest commenter

Obviously the mud is Photoshop. The idea is kind of washed and reused and the copy is not clever at all. But all together, it's a nice looking ad.

Guest commenter's picture
Guest commenter

esta muuuuy buena la idea, gran prix en cannes para 2008 ac

Ardito's picture
Ardito
7 pencils

Muy Simple, muy claro, muy buenaaa!!!

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