Lancia: Road

Lancia. Action, Emotion.
Lancia And Great Movies, Stars In Venice.

Advertising Agency: Armando Testa, Turin, Italy
Creative Directors: Raffaele Balducci, Dario Digeronimo
Art Director: Dario D'angelo
Copywriter: Elisa Infante
Published: September 2009

18 comments

RAM KATE's picture
RAM KATE
765 pencils

Probably this maybe the best concept of an ad of an Automobile Company with a tie up with the Movie industry with the background of Venice. A good take of The Zebra crossing (automotive) and the clap board.(Movie). Excellent

RAM KATE

mikeelrapido's picture
mikeelrapido
1929 pencils

Good idea, but I think that not to many people will get it..

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adsreal's picture
adsreal
4 pencils

good idea, nice art, dreamy....

sirvan's picture
sirvan
29870 pencils

Like the visual. Copy could've tied in better, while remaining subtle.

+++

"I love some things, and don't love some other things."

funnylee's picture
funnylee
2 pencils

Smart and elegant way of summarizing concepts

Guest's picture
Guest

Nice but...how many people will understand it?

kgeiger's picture
kgeiger
7173 pencils

For an automotive sponsorship advert, this is very nice. And I'm sure the the claim and logos will explain it to the incredibly dense.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice execution

A stranger abroad's picture
A stranger abroad
427 pencils

I like the visual. Why not lights, camera, Lancia for the headline?

Guest's picture
Guest

It's just arranging and packaging different elements that people associate with movies and cars. But there's no big idea, sorry guys...

Guest's picture
Guest

Stop... saying stupid things... it's good print.

adsreal's picture
adsreal
4 pencils

Stop.... saying st***d things... it's nice print.

Guest's picture
Guest

yeahhhh, nice.....

Guest's picture
Guest

like this.

bvital's picture
bvital
198 pencils

i dont c the wow factor........still i like the idea

Guest's picture
Guest

art direction della madonnina!

Guest's picture
Guest

gran dirección de arte! congrats!

dreamer_'s picture
dreamer_
161 pencils

excellent art direction!!!

and a great idea too.. congrats!

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