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Lancia: Road

Lancia: Road
Your rating: None Average: 7.3 (37 votes)

Lancia. Action, Emotion.
Lancia And Great Movies, Stars In Venice.

Advertising Agency: Armando Testa, Turin, Italy
Creative Directors: Raffaele Balducci, Dario Digeronimo
Art Director: Dario D'angelo
Copywriter: Elisa Infante
Published: September 2009

18 Comments

RAM KATE's picture 759 pencils
RAM KATE | Fri, 2009-09-25 22:42

Probably this maybe the best concept of an ad of an Automobile Company with a tie up with the Movie industry with the background of Venice. A good take of The Zebra crossing (automotive) and the clap board.(Movie). Excellent

RAM KATE

mikeelrapido's picture 1943 pencils
mikeelrapido | Sat, 2009-09-26 00:41

Good idea, but I think that not to many people will get it..

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adsreal's picture 4 pencils
adsreal | Sat, 2009-09-26 04:52

good idea, nice art, dreamy....

sirvan's picture 30000 pencils
sirvan | Sat, 2009-09-26 08:56

Like the visual. Copy could've tied in better, while remaining subtle.

+++

"I love some things, and don't love some other things."

funnylee's picture 2 pencils
funnylee | Sat, 2009-09-26 09:03

Smart and elegant way of summarizing concepts

Guest's picture
Guest | Sun, 2009-09-27 07:32
5

Nice but...how many people will understand it?

kgeiger's picture 6642 pencils
kgeiger | Sun, 2009-09-27 09:08

For an automotive sponsorship advert, this is very nice. And I'm sure the the claim and logos will explain it to the incredibly dense.

alexander_bickov's picture 3323 pencils
alexander_bickov | Mon, 2009-09-28 01:56

Nice execution

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

A stranger abroad's picture 435 pencils
A stranger abroad | Mon, 2009-09-28 02:14

I like the visual. Why not lights, camera, Lancia for the headline?

Guest's picture
Guest | Mon, 2009-09-28 09:24

It's just arranging and packaging different elements that people associate with movies and cars. But there's no big idea, sorry guys...

Guest's picture
Guest | Mon, 2009-09-28 15:46

Stop... saying stupid things... it's good print.

adsreal's picture 4 pencils
adsreal | Mon, 2009-09-28 15:49

Stop.... saying st***d things... it's nice print.

Guest's picture
Guest | Mon, 2009-09-28 16:00

yeahhhh, nice.....

Guest's picture
Guest | Wed, 2009-09-30 03:55
10

like this.

bvital's picture 192 pencils
bvital | Wed, 2009-09-30 14:29
9

i dont c the wow factor........still i like the idea

bvital
http://be.net/javednz

Guest's picture
Guest | Thu, 2009-10-01 02:33

art direction della madonnina!

Guest's picture
Guest | Sat, 2009-10-03 23:23

gran dirección de arte! congrats!

dreamer_'s picture 161 pencils
dreamer_ | Sat, 2009-10-03 23:40

excellent art direction!!!

and a great idea too.. congrats!

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