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i thought it was for speed...... for fuel efficiency it think it doesn't work.... but it's okay, i never won any cannes anyway.... :)
subtle and effective too, Tho the colour scheme makes 1200km on one tank look like a dull and boring thing. Get excited...
Nice idea
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I really had to think hard what those two guys where doing there, where they your personal drivers?? But I suppose they're pilot and co-pilot. Didn't really convince me but maybe it's just because I just woke up ;p
I don't understand, is it possible to have more explication ?
I guess I need to drink more coffee, because I just don't get it...
having an idea is one thing. Find the best way to express it is another.
Two personnal drivers (for those who didn't get it/if i get it wright) is an idea, the ad isn't a strong expression of it.
Find time for better visuals that still allow you to show the car and maybe...
Nice joke.
***
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
not good not bad.
not exactly making the point but nice idea anyway.
what disturbed me is, a lancia, looking like a sports car with a sunroof, doesn't seem to fit the private driver concept.
I am really confused too! Are these two pilots who think it now is better to take the car in stead of the plane? Or two personal drivers because one can't drive 1200 km all by himself????
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The 2nd. It's clever. Most car can go 600-700 km far without reloading the fuel - 7-8 hours of driving with several stops. 1200 km is about 15 hours of driving, which is really hard without sleeping, so it's a pretty accurate message.
It goes so far that the drivers have to swap over.
Something wrong with this work...must go back to brainstorming and get something better.
it took me a while to get it.. but still its not that impressive..
| Everartz |
Scoolish.
Not hard to understand indeed. It means need 2 drivers to finish off the full-tank journey. =)
Nice!!! but with speed it would be better!!!
http://diegovillalba-chinaski.blogspot.com/
not impressive at all ! school work
they are pilots, because usually only pilots have to do such dintances as 1200 (or more) km on one tank/ quite ok but not a blockbuster 7/10