Lancia Musa: Cinema

The most important thing you can learn is to drive, and let yourself be driven.

Advertising Agency: Armando Testa, Turin, Italy
Creative Directors: Michele Mariani, Luca Cortesini, Dario Digeronimo
Art Director: Dario D'Angelo
Copywriter: Gian Armando Testa
Illustrator: D2B
Published: May 2008

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4 comments

sumsum's picture
sumsum
615 pencils

the line sounds nice but it's meaning is a bit forced. so the art. It's hard to say what was first. the line or the visual... sorry, not good.

theanc's picture
theanc
2778 pencils

I liked. It's more like concept oriented than an ordinary idea that everybody does that works for any car.
And the art is inspiring.

http://augustocorreia.carbonmade.com

Martijn's picture
Martijn
1900 pencils

You have to see the movie to understand this ad well but then it is boring...

goodgod's picture
goodgod
8 pencils

nice work, above all art.

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