Lancia: Cinema

The most important thing you can learn is to drive, and let yourself be driven.

Advertising Agency: Armando Testa, Turin, Italy
Creative Directors: Michele Mariani, Luca Cortesini, Dario Digeronimo
Art Director: Dario D'Angelo
Copywriter: Gian Armando Testa
Illustrator: D2B

May 2008


sumsum's picture
615 pencils

the line sounds nice but it's meaning is a bit forced. so the art. It's hard to say what was first. the line or the visual... sorry, not good.

theanc's picture
2783 pencils

I liked. It's more like concept oriented than an ordinary idea that everybody does that works for any car.
And the art is inspiring.

Martijn's picture
1888 pencils

You have to see the movie to understand this ad well but then it is boring...

goodgod's picture
8 pencils

nice work, above all art.

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