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The paintwork is matt black, hence no reflections. Lancia is the first European manufacturer to offer matt black paint on their vehicles. This vehicle combines the latest Diesel and Petrol Engine technologies. Additionally, Lancia has reverted back to its pre-Fiat owned days by sponsoring the arts. In recent years they have been sponsoring film festivals and this is the connection they're trying to make. Other campaigns involve supporting the release of Aung San Suu Kyi who has been under house arrest by the Chinese in Burma. They also support the Nobel Peace Prize and had a major piece of product placement in Angels and Demons. The cars in the chase were Deltas.

I think this is an excellent piece of advertising masquerading as art, but I guess you need to have a little more than a peanut for a brain to understand it.