Lancia: Alice 3D

Reality has never been so wonderful.

This 3-D CGI ad was

Advertising Agency: Armando Testa, Turin, Italy
Creative Directors: Raffaele Balducci
Art Directors: Dario D'Angelo, Vito Scandolo
Copywriter: Costanza Masi
Illustrator: OneMore

Published: 
October 2010

14 comments

Guest's picture
Guest

Basta con gli annunci in 3D.

(Be original)

Manola F.

Guest's picture
Guest

Scusate ragazzi, ma a me sembra un gioco.
Da AT ci si aspetta di più.

(Seems like a word joke)

Manola

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Problem I have with the copy, is that this is not reality. I'm looking at it, at a screen, or, at it's true placement, a print ad. That's not reality. Also the artwork doesn't resemble reality. More like an Alice in Wonderland world.

Sushi lover's picture
Sushi lover
907 pencils

It is an Alice in Wonderland world.

Dream needs to be big!

dadada's picture
dadada
1720 pencils

just 3d visual, where's the concept?

Everybody is creative, be yourself.

everartz's picture
everartz
7609 pencils

if they are not giving the 3D spectacles then this is a total waste...

| Everartz |

Guest's picture
Guest

..original?!

Guest's picture
Guest

3D is so so over. no concept corny art direction and terrible copy. in a way thank god you cannot see it in focus.

morse's picture
morse
17002 pencils

Nice to have a 3D, but it feels forced on this product.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dthlb72's picture
dthlb72
545 pencils

3D always a fake. Have to wear special glasses in order to view properly. What so wonderful about that?

Guest's picture
Guest

Ivan, plz keep 3D glasses on your website for 3d ads, for better judgment!

Guest's picture
Guest

not bad.

Felicitas_Pauker's picture
Felicitas_Pauker
179 pencils

Epic Fail (even with 3D spectacles)

Guest's picture
Guest

I like the colors

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