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68th Venice International Film Festival, Ypsilon

Agency: 
Published/Aired: 
March 2011
Description: 

Print advertisment created by Armando Testa, Italy for Lancia, within the category: Automotive.

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Raffaele Balducci
Art Directors: Dario D'Angelo, Vito Scandolo
Copywriters: Federico Bonenti, Costanza Masi

Comments (11)

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Highest Rated

MFCIC's picture
MFCIC
Activity Score 16

CIALTRONA!
Parlo con te, non mi riferisco alla campagna.

Filipello Manuela's picture
Filipello Manuela
Activity Score 235

Boooooooooooooooooring!

(Ragazzi, un annuncio come questo o fa ridere o è solo noioso. Peccato, occasione sprecata).

MFCIC's picture
MFCIC
Activity Score 16

CIALTRONA!
Parlo con te, non mi riferisco alla campagna.

adessobbasta's picture
adessobbasta
Activity Score 5

With a little research i've noticed ALL your bad comments on Italian ads.
Can i ask you if it's possible to see some of your works?
Just to know why you criticize so badly.

thanks

MarioLuigi Bros's picture
MarioLuigi Bros
Activity Score 203
dsklan's picture
dsklan
Activity Score 1926

jaja, but i like the car!!!

Billoughsby's picture
Billoughsby
Activity Score 5142

It's a question of aptness in both this and the Toyota ad linked.

Given that it is, in both cases, a promotion for an event which is sponsored by a car manufacturer, I think it works.

(Not anywhere close to like the left-field images of cathedral ceilings in a series of car ads shown here recently.)

The simple analogy is quietly amusing/diverting. I don't get the disdain here.

That's it.

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 563

blargg

Pandora's picture
Pandora
Activity Score 24

there are many discount pandora products ,you can get them through my username ,and we will give you a discount .

TommyO's picture
TommyO
Activity Score 1866

Forced, stupid.

droad's picture
droad
Activity Score 11

not bad, it seems to me a proper job.

Andil's picture
Andil
Activity Score 102

Dull I'm afraid, and it's nothing like the old Lancia rally cars :( - The car needs a bit of excitement just as much as the ad does!

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