Lancia: 68th Venice International Film Festival, Ypsilon

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Raffaele Balducci
Art Directors: Dario D'Angelo, Vito Scandolo
Copywriters: Federico Bonenti, Costanza Masi
Published: March 2011

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11 comments

Filipello Manuela's picture
Filipello Manuela
235 pencils

Boooooooooooooooooring!

(Ragazzi, un annuncio come questo o fa ridere o è solo noioso. Peccato, occasione sprecata).

MFCIC's picture
MFCIC
16 pencils

CIALTRONA!
Parlo con te, non mi riferisco alla campagna.

adessobbasta's picture
adessobbasta
5 pencils

With a little research i've noticed ALL your bad comments on Italian ads.
Can i ask you if it's possible to see some of your works?
Just to know why you criticize so badly.

thanks

dsklan's picture
dsklan
1927 pencils

jaja, but i like the car!!!

Billoughsby's picture
Billoughsby
5091 pencils

It's a question of aptness in both this and the Toyota ad linked.

Given that it is, in both cases, a promotion for an event which is sponsored by a car manufacturer, I think it works.

(Not anywhere close to like the left-field images of cathedral ceilings in a series of car ads shown here recently.)

The simple analogy is quietly amusing/diverting. I don't get the disdain here.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

JustinCarrasquillo's picture
JustinCarrasquillo
549 pencils

blargg

Pandora's picture
Pandora
24 pencils

there are many discount pandora products ,you can get them through my username ,and we will give you a discount .

TommyO's picture
TommyO
1866 pencils

Forced, stupid.

droad's picture
droad
11 pencils

not bad, it seems to me a proper job.

Andil's picture
Andil
102 pencils

Dull I'm afraid, and it's nothing like the old Lancia rally cars :( - The car needs a bit of excitement just as much as the ad does!

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