LANCE! Newspaper: Russia

Be badly informed during the World Cup can be worse than you think.

Advertising Agency: Heads Propaganda, Rio de Janeiro, Brazil
Creative Directors: Kike Borell, Luis Christello, Flavio Medeiros
Art Director: Fernando Maciel
Copywriter: Rafael Simi
Illustrator: Fernando Maciel
Photographer: Shutterstock
Published: June 2010


Billoughsby's picture
5124 pencils

Like dialog balloons make any thought golden.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
1541 pencils

Be badly copy written can be worse than I think, and yet in a balloon speak I not think I.

Write a wise saying and your name will live forever – Anonymous.

TommyO's picture
1866 pencils

I don't get it. What?

Guest's picture

I wish I hadn't seen it. Now I'm blind.

dollypoppin's picture
1423 pencils


"Nihil sub sole novum"

Guest's picture

Beautiful country, lovely people, terrible linguistic skills

gbl's picture
451 pencils

We speak very well our own language, thanks.

The ad its easy to understand for brazillians like me ;) It talks about soccer stuff like "Ronaldo is coming into the game" but sayed by someone who doesnt know a shit about soccer, like "They're going to put this fat guy in the game?" I think thats the idea. Is it?

Dzsoi's picture
7194 pencils

Wow, what an excellent, creative way to turn a TV/radio spot idea into a print ad! Not.

Guest's picture

Thought balloons are never the way to go.

Guest's picture

Maybe Muppets.

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