Agency Network: 
August 2009

Advertising Agency: john st.

Print advertisment created by John St, Canada for Lamb's, within the category: Alcoholic Drinks.

Creative Directors: Angus Tucker, Stephen Jurisic
Copywriter: Kurt Mills
Art Directors: Kyle Lamb, Donald Vann

Comments (5)

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GMD10's picture
Activity Score 142

The client will absolutely love you for the big pack shot.

He will see in your face branding.

However, sometimes it’s better to reduce the size of the pack shot. This, to create a sequence in the decoding of your message. Especially if the product is part of the idea where it plays the clue.

Big reading first, aha-moment later, a bit more hidden.

Also I would have liked a freshly poured glass next to the bottle, so the personal salute would relate more emotionally.

Think the product name allows the concept though. Edgy words are always a nice read. Puts a twinkle in your eye.

Still, I doubt if it’s a good thing to name so many farm and animal related stuff in the headings. The distinction of the brand & product name just becomes an scrambled egg with such close by associations and references. The core gets lost in its surroundings.

Guest's picture

As usual John St struggles to do good work with REAL clients.

Guest's picture

I like it. Where do I buy?

Guest's picture

gr8 juniase

busyb's picture
Activity Score 117

the old photocopy background. yeah!