Lamb's Black Sheep: Butcher
Advertising Agency: john st.
Creative Directors: Angus Tucker, Stephen Jurisic
Copywriter: Kurt Mills
Art Directors: Kyle Lamb, Donald Vann
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5 Comments
The client will absolutely love you for the big pack shot.
He will see in your face branding.
However, sometimes it’s better to reduce the size of the pack shot. This, to create a sequence in the decoding of your message. Especially if the product is part of the idea where it plays the clue.
Big reading first, aha-moment later, a bit more hidden.
Also I would have liked a freshly poured glass next to the bottle, so the personal salute would relate more emotionally.
Think the product name allows the concept though. Edgy words are always a nice read. Puts a twinkle in your eye.
Still, I doubt if it’s a good thing to name so many farm and animal related stuff in the headings. The distinction of the brand & product name just becomes an scrambled egg with such close by associations and references. The core gets lost in its surroundings.
As usual John St struggles to do good work with REAL clients.
I like it. Where do I buy?
gr8 juniase
the old photocopy background. yeah!
not.