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The truth hurts, Delirium

Published/Aired: 
September 2011
Description: 

The acceleration is apocalyptic.
It can deliver pure delirium on demand.
James May, Top Gear
The new Lamborghini Aventador with 700hp
The truth hurts.

Advertising Agency: Philipp und Keuntje GmbH, Hamburg, Germany
Creative Directors: Diether Kerner, Jan Krause
Art Director: Simon Jasper Philipp
Copywriter: Bea Kiwitt
Illustrator: Herr Müller

Comments (5)

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Highest Rated

mdb1974's picture
mdb1974
Activity Score 411

Great set. Not many people by Lambos based on ads but I think this ad hits the target. It's all about stimulation and excitement. The fact that these are media quotes make it more impactful. Lambo did not choose these words, it's how people reacted. Go with it.

andylefty's picture
andylefty
Activity Score 4535

Very daring set.

ashan's picture
ashan
Activity Score 70

Extremely impactful and bold. But, what is the idea ? Truth hurts is not the idea here, since we are showing speed not truth. This particular piece may be one of the weaker ones. Nice art direction and nice copy.

Whatever you do, work at it with all your heart, as working for the Lord, not for men Colossians 3-23

Hadrons's picture
Hadrons
Activity Score 6017

Nice rt, sick situation.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

whitewhite's picture
whitewhite
Activity Score 251

I don't understand why people hate this campaign and why this is driving negative comments. Lamborghini is not a brand trying to establish itself. It's a fresh take on 'extreme car' kind of positioning. No one is going to change his/her mind to buy Lamborghini thinking the car will kill them.

mdb1974's picture
mdb1974
Activity Score 411

Great set. Not many people by Lambos based on ads but I think this ad hits the target. It's all about stimulation and excitement. The fact that these are media quotes make it more impactful. Lambo did not choose these words, it's how people reacted. Go with it.

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