Lamborghini: Square

A part of Italy.
Every Lamborghini is handmade in Sant'Agata Bolognese.

Objective: To develop an image campaign that demonstrates that Lamborghini is as much a part of Italy as pizza, pasta, Vespas and espresso.
Concept: Images showing typically Italian settings. Yet it soon becomes clear that almost everything in the picture has been replaced with Lamborghini components.
Target Group: Fans of the brand and potential Lamborghini customers.

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Jo Marie Farwick
Art Director: Kaloyan Yanev
Copywriter: René Ewert
Postproduction: Ansgar Struck
CGI-Artist: Ralf Lechner
Photographer: Jürgen Berderow
Account: Steffen Schwab
Agency Producer: Jörg Nagel
Postproduction: Ansgar Struck, Maud Moerstedt
Published: October 2009

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gildaD's picture
10 pencils

seems P.zza Santo Stefano, in Bologna... Good idea, but the visual is too much pumped... any time less is more ;)

beingofageoldgrace's picture
335 pencils

too slow ad for such a fast car.

art.vs.commerce's picture
566 pencils

doesn't work for me

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