Objective: To develop an image campaign that demonstrates that Lamborghini is as much a part of Italy as pizza, pasta, Vespas and espresso.
Concept: Images showing typically Italian settings. Yet it soon becomes clear that almost everything in the picture has been replaced with Lamborghini components.
Target Group: Fans of the brand and potential Lamborghini customers.
Print advertisment created by Philipp und Keuntje, Germany for Lamborghini, within the category: Automotive.
A part of Italy.
Every Lamborghini is handmade in Sant'Agata Bolognese.
Creative Directors: Diether Kerner, Jo Marie Farwick
Art Director: Kaloyan Yanev
Copywriter: René Ewert
Postproduction: Ansgar Struck
CGI-Artist: Ralf Lechner
Photographer: Jürgen Berderow
Account: Steffen Schwab
Agency Producer: Jörg Nagel
Postproduction: Ansgar Struck, Maud Moerstedt
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More