Lamborghini: Route

Welcome to Sant'Agata Bolognese. Home of Lamborghini.

Agency: Philipp und Keuntje, Germany
Creative Director(s): Diether Kerner
Copywriter(s): Oliver Ramm
Art Director(s): Johannes Hofmann
Photographer(s): Juergen Berderow

14 comments

Talo's picture
Talo
4 pencils

Clever, but maybe too clever!

srahula's picture
srahula
16 pencils

Ivan,
If you could throw some light on what this campaign is all about for people like me and others who dont get it.

Cruiser's picture
Cruiser

Cruiser

The idea behind this ad is, that even the road seems empty people are still afraid of crossing it. Because the car is so fast it could appear from out of nowhere. Thats why the telescopes on the road.

Amigo's picture
Amigo
43 pencils

good one

weighter's picture
weighter
744 pencils

I think it may have been more effective had it been a parent with her arm impeding the child from crossing right away.

this looks like shes waiting for someone thats really late.

thirty6chambers's picture
thirty6chambers
1464 pencils

it's clever but very very confusing if you don't know what you're looking for.

Mo's picture
Mo
648 pencils

Haha..this one is funny. I like it.

walkingbuddha's picture
walkingbuddha
188 pencils

Why didn't they do this as an ambient?? Just stick the Lamborghini logo on one...

squirrely's picture
squirrely
316 pencils

This one went way over my head.

addyhoch10's picture
addyhoch10
2592 pencils

is there another ferrari-bashing i miss? why are the telescopes painted ferrari red?
why aren't they yellow or black?

_inkpact's picture
_inkpact
84 pencils

that´s true!

Akpede's picture
Akpede
46 pencils

Brillant idea,brillant execution!

drunkard's picture
drunkard
113 pencils

BRILLIANT

hadisyriani's picture
hadisyriani
165 pencils

i like it.

but first look it seemed like the lady is asking for a hitchhike.

it would have been better with a women with her child in a carrier.

but pretty nice.

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