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Published/Aired: 
January 2007
Description: 

Welcome to Sant'Agata Bolognese. Home of Lamborghini.

Advertising Agency: Philipp und Keuntje, Germany
Creative Director(s): Diether Kerner
Copywriter(s): Oliver Ramm
Art Director(s): Johannes Hofmann
Photographer(s): Juergen Berderow

Comments (14)

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Highest Rated

hadisyriani's picture
hadisyriani
Activity Score 165

i like it.

but first look it seemed like the lady is asking for a hitchhike.

it would have been better with a women with her child in a carrier.

but pretty nice.

Talo's picture
Talo
Activity Score 4

Clever, but maybe too clever!

srahula's picture
srahula
Activity Score 16

Ivan,
If you could throw some light on what this campaign is all about for people like me and others who dont get it.

Cruiser's picture
Cruiser

Cruiser

The idea behind this ad is, that even the road seems empty people are still afraid of crossing it. Because the car is so fast it could appear from out of nowhere. Thats why the telescopes on the road.

Amigo's picture
Amigo
Activity Score 43

good one

weighter's picture
weighter
Activity Score 744

I think it may have been more effective had it been a parent with her arm impeding the child from crossing right away.

this looks like shes waiting for someone thats really late.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

it's clever but very very confusing if you don't know what you're looking for.

Mo's picture
Mo
Activity Score 648

Haha..this one is funny. I like it.

walkingbuddha's picture
walkingbuddha
Activity Score 188

Why didn't they do this as an ambient?? Just stick the Lamborghini logo on one...

squirrely's picture
squirrely
Activity Score 316

This one went way over my head.

addyhoch10's picture
addyhoch10
Activity Score 2592

is there another ferrari-bashing i miss? why are the telescopes painted ferrari red?
why aren't they yellow or black?

_inkpact's picture
_inkpact
Activity Score 84

that´s true!

Akpede's picture
Akpede
Activity Score 46

Brillant idea,brillant execution!

drunkard's picture
drunkard
Activity Score 113

BRILLIANT

hadisyriani's picture
hadisyriani
Activity Score 165

i like it.

but first look it seemed like the lady is asking for a hitchhike.

it would have been better with a women with her child in a carrier.

but pretty nice.

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