Welcome to Sant'Agata Bolognese. Home of Lamborghini.
Agency: Philipp und Keuntje, Germany
Creative Director(s): Diether Kerner
Copywriter(s): Oliver Ramm
Art Director(s): Johannes Hofmann
Photographer(s): Juergen Berderow
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14 Comments
Clever, but maybe too clever!
Ivan,
If you could throw some light on what this campaign is all about for people like me and others who dont get it.
Cruiser
The idea behind this ad is, that even the road seems empty people are still afraid of crossing it. Because the car is so fast it could appear from out of nowhere. Thats why the telescopes on the road.
good one
aMiGo
I think it may have been more effective had it been a parent with her arm impeding the child from crossing right away.
this looks like shes waiting for someone thats really late.
it's clever but very very confusing if you don't know what you're looking for.
Haha..this one is funny. I like it.
Why didn't they do this as an ambient?? Just stick the Lamborghini logo on one...
This one went way over my head.
is there another ferrari-bashing i miss? why are the telescopes painted ferrari red?
why aren't they yellow or black?
that´s true!
Brillant idea,brillant execution!
BRILLIANT
i like it.
but first look it seemed like the lady is asking for a hitchhike.
it would have been better with a women with her child in a carrier.
but pretty nice.