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Horse butchery

Published/Aired: 
January 2007
Description: 

Welcome to Sant'Agata Bolognese. Home of Lamborghini.

Advertising Agency: Philipp und Keuntje, Germany
Creative Director(s): Diether Kerner
Copywriter(s): Oliver Ramm
Art Director(s): Johannes Hofmann
Photographer(s): Juergen Berderow

Comments (18)

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Highest Rated

Guest's picture
Guest

I did eat horse meat several times and I favor it over pork.

jmcho's picture
jmcho
Activity Score 278

this is kind of disturbing...

ivan's picture
ivan

Disturbing, but really good idea in my opinion.

squirrely's picture
squirrely
Activity Score 316

I dont get it. What does it mean?

Skor's picture
Skor
Activity Score 208

the yellow crest with the galloping horse is the symbol of Ferrari..

I guess they are saying that in that town, they slaughter galloping horses...

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

Clever, it's not easy to be better than competition in the supercar class.

"Pastes like shit."

ivanlim's picture
ivanlim
Activity Score 262

do people actually eat horse meat?
ignorant but curious.

ivan's picture
ivan

Yes. It is apparently tasty. Never tried myself.

Scam Detector's picture
Scam Detector
Activity Score 1048

Yes, and it tastes really good.

Guest's picture
Guest

I did eat horse meat several times and I favor it over pork.

idrolitina's picture
idrolitina
Activity Score 8

Nice idea, the targeted customer of exclusive sport cars will comprehend the allusion to the Ferrari badge...
BTW, in Italy horse meet is quite common, see http://en.wikipedia.org/wiki/Bresaola

juankhr's picture
juankhr
Activity Score 136

hahahahahahahaa really nice

Skotte's picture
Skotte
Activity Score 24

I think -- though i'm not sure -- the idea is: Lamborghini has so much horsepower, they can open a butcher shop with the excess. That's what I see, anyway.

ivan's picture
ivan

Wow! Interesting way to look at it.

the_ashlands's picture
the_ashlands
Activity Score 1394

how do you explain the ferrari logo then??

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

Skotte - Nah, Ferrari is the answer.

"Pastes like shit."

the_ashlands's picture
the_ashlands
Activity Score 1394

i think your right...they 'butcher the competition' .. the competition being ferrari, hence the ferrari logo. Although, it sorta of translates into lamborghini producing their cars from chop-shopped ferrari parts.....

imation2's picture
imation2
Activity Score 8

interesting...

Guest's picture
Guest

Skotte- superman not the answer. nasssar is

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