Lamborghini: Horse butchery

Welcome to Sant'Agata Bolognese. Home of Lamborghini.

Advertising Agency: Philipp und Keuntje, Germany
Creative Director(s): Diether Kerner
Copywriter(s): Oliver Ramm
Art Director(s): Johannes Hofmann
Photographer(s): Juergen Berderow

Published: 
January 2007

18 comments

jmcho's picture
jmcho
278 pencils

this is kind of disturbing...

ivan's picture
ivan

Disturbing, but really good idea in my opinion.

squirrely's picture
squirrely
316 pencils

I dont get it. What does it mean?

Skor's picture
Skor
208 pencils

the yellow crest with the galloping horse is the symbol of Ferrari..

I guess they are saying that in that town, they slaughter galloping horses...

Tero Ylitalo's picture
Tero Ylitalo
628 pencils

Clever, it's not easy to be better than competition in the supercar class.

"Pastes like shit."

ivanlim's picture
ivanlim
262 pencils

do people actually eat horse meat?
ignorant but curious.

ivan's picture
ivan

Yes. It is apparently tasty. Never tried myself.

Toro's picture
Toro
1042 pencils

Yes, and it tastes really good.

Guest's picture
Guest

I did eat horse meat several times and I favor it over pork.

idrolitina's picture
idrolitina
8 pencils

Nice idea, the targeted customer of exclusive sport cars will comprehend the allusion to the Ferrari badge...
BTW, in Italy horse meet is quite common, see http://en.wikipedia.org/wiki/Bresaola

juankhr's picture
juankhr
136 pencils

hahahahahahahaa really nice

Skotte's picture
Skotte
24 pencils

I think -- though i'm not sure -- the idea is: Lamborghini has so much horsepower, they can open a butcher shop with the excess. That's what I see, anyway.

ivan's picture
ivan

Wow! Interesting way to look at it.

the_ashlands's picture
the_ashlands
1394 pencils

how do you explain the ferrari logo then??

Tero Ylitalo's picture
Tero Ylitalo
628 pencils

Skotte - Nah, Ferrari is the answer.

"Pastes like shit."

the_ashlands's picture
the_ashlands
1394 pencils

i think your right...they 'butcher the competition' .. the competition being ferrari, hence the ferrari logo. Although, it sorta of translates into lamborghini producing their cars from chop-shopped ferrari parts.....

imation2's picture
imation2
8 pencils

interesting...

Guest's picture
Guest

Skotte- superman not the answer. nasssar is

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