Lamborghini: Horse butchery
Welcome to Sant'Agata Bolognese. Home of Lamborghini.
Agency: Philipp und Keuntje, Germany
Creative Director(s): Diether Kerner
Copywriter(s): Oliver Ramm
Art Director(s): Johannes Hofmann
Photographer(s): Juergen Berderow


18 comments
this is kind of disturbing...
Disturbing, but really good idea in my opinion.
Ivan Raszl, admin of AotW
I dont get it. What does it mean?
the yellow crest with the galloping horse is the symbol of Ferrari..
I guess they are saying that in that town, they slaughter galloping horses...
Clever, it's not easy to be better than competition in the supercar class.
"Pastes like shit."
do people actually eat horse meat?
ignorant but curious.
Yes. It is apparently tasty. Never tried myself.
Ivan Raszl, admin of AotW
Yes, and it tastes really good.
I did eat horse meat several times and I favor it over pork.
Nice idea, the targeted customer of exclusive sport cars will comprehend the allusion to the Ferrari badge...
BTW, in Italy horse meet is quite common, see http://en.wikipedia.org/wiki/Bresaola
hahahahahahahaa really nice
I think -- though i'm not sure -- the idea is: Lamborghini has so much horsepower, they can open a butcher shop with the excess. That's what I see, anyway.
Wow! Interesting way to look at it.
Ivan Raszl, admin of AotW
how do you explain the ferrari logo then??
www.ashlandic.com
Skotte - Nah, Ferrari is the answer.
"Pastes like shit."
i think your right...they 'butcher the competition' .. the competition being ferrari, hence the ferrari logo. Although, it sorta of translates into lamborghini producing their cars from chop-shopped ferrari parts.....
www.ashlandic.com
interesting...
Skotte- superman not the answer. nasssar is