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Lamborghini: Feels italian, The guards

Lamborghini: Feels italian, The guards
Your rating: None Average: 4.8 (12 votes)

Feels italian. Wherever you are.
Lamborghini. Born in Sant' Agata Bolognese.

We experience a Lamborghini in various places around the world – Mexico, the USA, England, etc. But from the driver’s point of view, each of the stereotypical national scenes look pretty Italian. A brand campaign which demonstrates in a surprising manner that Lamborghini is the quintessential Italian sports car manufacturer. After all, the company does have its roots in Sant’ Agata Bologna.

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Oliver Ramm
Art Director: Sönke Schmidt
Copywriter: Daniel Hoffmann
Photographer: Arthur Mebius
Published: February 2008

Comments

Vicomte's picture 287 pencils
Vicomte | Wed, 2008-04-30 08:43

Nice

andre_j's picture 88 pencils
andre_j | Wed, 2008-04-30 08:47

wow, what a great benefit.

JD's picture 40 pencils
JD | Wed, 2008-04-30 08:47

Not sure I'd agree... Is that really what Lamborghini promises? That you'll be reminded of good ol' everyday Italy wherever you go? It's good to see a car ad that actually pushes for a concept but for me this one just ends up cheapening the brand.

krautland's picture 2465 pencils
krautland | Wed, 2008-04-30 09:00

"demonstrates in a surprising manner that Lamborghini is the quintessential Italian"

not true.
this ad says the driver is a baffoon for seeing the guards this way (which is not something I would have taken away had you not explained it to me), the guards are idiots (for behaving inappropriately just because a car drove by) and that the ride comes from a town named after a spaghetti sauce.

your planners must have been smoking cow manure while writing that strategy and Diether Kerner and Oliver Ramm must be incompetent to sign off on such a shit campaign.

juliangray's picture 1023 pencils
juliangray | Wed, 2008-04-30 09:40

way off brand.

tipptapp's picture 131 pencils
tipptapp | Wed, 2008-04-30 09:45

Wrong brand!!!

sloppy4's picture 1212 pencils
sloppy4 | Wed, 2008-04-30 10:16

i love the idea. just not for a car the cost of a house.
maybe you should pass the idea onto fiat, alfa or vespa.

Pogi5's picture 253 pencils
Pogi5 | Wed, 2008-04-30 10:43

Agreed way off brand!

scarfinati's picture 728 pencils
scarfinati | Wed, 2008-04-30 12:22

Yeah nothing better than actually showing the awesome design of a lamborghini

AssassinX's picture 62 pencils
AssassinX | Wed, 2008-04-30 13:50

is that a school work? I don't think this brand needs ads.
Meanwhile, the idea is a bit tedious

Senhora Kolossa's picture 491 pencils
Senhora Kolossa | Fri, 2008-05-02 03:43

you guys talk about brand the whole time. dont think, you know anything about brand. he died 8. Oktober 1992. and this campaign is good work.
so are the creatives on this job. this ad makes me wanna buy lamborghini.

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