Lamborghini: Feels italian, The guards

Feels italian. Wherever you are.
Lamborghini. Born in Sant' Agata Bolognese.

We experience a Lamborghini in various places around the world – Mexico, the USA, England, etc. But from the driver’s point of view, each of the stereotypical national scenes look pretty Italian. A brand campaign which demonstrates in a surprising manner that Lamborghini is the quintessential Italian sports car manufacturer. After all, the company does have its roots in Sant’ Agata Bologna.

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Oliver Ramm
Art Director: Sönke Schmidt
Copywriter: Daniel Hoffmann
Photographer: Arthur Mebius
Published: February 2008

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12 comments

Vicomte's picture
Vicomte
287 pencils

Nice

andre_j's picture
andre_j
88 pencils

wow, what a great benefit.

JD's picture
JD
40 pencils

Not sure I'd agree... Is that really what Lamborghini promises? That you'll be reminded of good ol' everyday Italy wherever you go? It's good to see a car ad that actually pushes for a concept but for me this one just ends up cheapening the brand.

krautland's picture
krautland
3225 pencils

"demonstrates in a surprising manner that Lamborghini is the quintessential Italian"

not true.
this ad says the driver is a baffoon for seeing the guards this way (which is not something I would have taken away had you not explained it to me), the guards are idiots (for behaving inappropriately just because a car drove by) and that the ride comes from a town named after a spaghetti sauce.

your planners must have been smoking cow manure while writing that strategy and Diether Kerner and Oliver Ramm must be incompetent to sign off on such a shit campaign.

juliangray's picture
juliangray
987 pencils

way off brand.

tipptapp's picture
tipptapp
133 pencils

Wrong brand!!!

sloppy4's picture
sloppy4
1496 pencils

i love the idea. just not for a car the cost of a house.
maybe you should pass the idea onto fiat, alfa or vespa.

Pogi5's picture
Pogi5
253 pencils

Agreed way off brand!

scarfinati's picture
scarfinati
830 pencils

Yeah nothing better than actually showing the awesome design of a lamborghini

AssassinX's picture
AssassinX
1329 pencils

is that a school work? I don't think this brand needs ads.
Meanwhile, the idea is a bit tedious

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

you guys talk about brand the whole time. dont think, you know anything about brand. he died 8. Oktober 1992. and this campaign is good work.
so are the creatives on this job. this ad makes me wanna buy lamborghini.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

off brand, off brand... bla-bla-bla... sorry, guys, but you're talking like a bunch of old boring assholes. it's clever, it's witty, it's funny - it definitely will work for rich people with brains and sense of humor. let arrogant frogs buy Lexuses and ride on them to hell!

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