Lamborghini: Feels italian, The guards
Feels italian. Wherever you are.
Lamborghini. Born in Sant' Agata Bolognese.
We experience a Lamborghini in various places around the world – Mexico, the USA, England, etc. But from the driver’s point of view, each of the stereotypical national scenes look pretty Italian. A brand campaign which demonstrates in a surprising manner that Lamborghini is the quintessential Italian sports car manufacturer. After all, the company does have its roots in Sant’ Agata Bologna.
Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Oliver Ramm
Art Director: Sönke Schmidt
Copywriter: Daniel Hoffmann
Photographer: Arthur Mebius
Published: February 2008