Lamborghini: Feels italian, Motor scooter

Feels italian. Wherever you are.
Lamborghini. Born in Sant' Agata Bolognese.

We experience a Lamborghini in various places around the world – Mexico, the USA, England, etc. But from the driver’s point of view, each of the stereotypical national scenes look pretty Italian. A brand campaign which demonstrates in a surprising manner that Lamborghini is the quintessential Italian sports car manufacturer. After all, the company does have its roots in Sant’ Agata Bologna.

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Oliver Ramm
Art Director: Sönke Schmidt
Copywriter: Daniel Hoffmann
Photographer: Arthur Mebius
Published: February 2008

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5 comments

melocoton's picture
melocoton
987 pencils

This is funnier but still it is not a good promise for lamborghini!

unionjack's picture
unionjack
57 pencils

It's my favorite !!! I love this campaign !!!!!!!!
Vrowwwwww

krautland's picture
krautland
3204 pencils

bah, terrible creative.

salvarredy's picture
salvarredy
352 pencils

Maybe, it's not the way to sell a Lamborghini, but I like the ads, and love the photos,

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

you guys talk about brand the whole time. dont think, you know anything about brand. he died 8. Oktober 1992. and this campaign is good work.
so are the creatives on this job. this ad makes me wanna buy lamborghini.

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