Lamborghini Aventador: The truth hurts, Delirium

The acceleration is apocalyptic.
It can deliver pure delirium on demand.
James May, Top Gear
The new Lamborghini Aventador with 700hp
The truth hurts.

Advertising Agency: Philipp und Keuntje GmbH, Hamburg, Germany
Creative Directors: Diether Kerner, Jan Krause
Art Director: Simon Jasper Philipp
Copywriter: Bea Kiwitt
Illustrator: Herr Müller
Published: September 2011

Related videos by Shutterstock

5 comments

andylefty's picture
andylefty
4533 pencils

Very daring set.

ashan's picture
ashan
70 pencils

Extremely impactful and bold. But, what is the idea ? Truth hurts is not the idea here, since we are showing speed not truth. This particular piece may be one of the weaker ones. Nice art direction and nice copy.

Whatever you do, work at it with all your heart, as working for the Lord, not for men Colossians 3-23

Hadrons's picture
Hadrons
5743 pencils

Nice rt, sick situation.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

whitewhite's picture
whitewhite
253 pencils

I don't understand why people hate this campaign and why this is driving negative comments. Lamborghini is not a brand trying to establish itself. It's a fresh take on 'extreme car' kind of positioning. No one is going to change his/her mind to buy Lamborghini thinking the car will kill them.

mdb1974's picture
mdb1974
411 pencils

Great set. Not many people by Lambos based on ads but I think this ad hits the target. It's all about stimulation and excitement. The fact that these are media quotes make it more impactful. Lambo did not choose these words, it's how people reacted. Go with it.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments