Lake Tahoe Visitors Authority: Kayak

Lake Tahoe Visitors Authority: Kayak

Advertising Agency: MeringCarson, Sacramento, USA
Creative Director: Greg Carson
Art Director: Colm Conn
Copywriter: Jeffrey Butterworth
Account Executive: Wade Bare
Retoucher: Nick Fain
Published: May 2007

Your rating: None Average: 5.5 (13 votes)

Comments

like the copy.

great copy. congrats
http://canofthought.blogspot.com

i can not see what is so special about those copies...

The kerning on that typeface (which is called trajan) is atrocious...

are they seriously selling water?

The copy's overwrought. Why the boilerplate *poetic* copy for a place as magical as Lake Tahoe? Dig a little deeper, folks.

D

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