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Wedding

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Published/Aired: 
June 2009
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To celebrate safe sex Lafa are handing out 100 000 free condoms in Stockholm this summer. Every condom has been printed with a unique number (from no.1 to no.100 000) and at the campaign blog kondom08.nu people can upload their own personal stories about what happens to their numbers. These teaser-ads were

This summer we're giving away 100 000 uniquely numbered condoms. See where each one ends up at www.kondom08.nu

Advertising Agency: ESTER
Copywriters: Emma Zetterholm, Daniel Vaccino
Art Directors: Lotta Mellgren
Creative Director: Lotta Mellgren
Account Manager: Roger Kempe
Account Coordinators: Anna Wennerström, Emil Couch
Graphic designer: Dennis Hankvist

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Because society likes to tell gay people that being gay is wrong.

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