Lafa (The Stockholm County Aids Prevention Program): Wedding

This summer we're giving away 100 000 uniquely numbered condoms. See where each one ends up at www.kondom08.nu

Advertising Agency: ESTER
Copywriters: Emma Zetterholm, Daniel Vaccino
Art Directors: Lotta Mellgren
Creative Director: Lotta Mellgren
Account Manager: Roger Kempe
Account Coordinators: Anna Wennerström, Emil Couch
Graphic designer: Dennis Hankvist

To celebrate safe sex Lafa are handing out 100 000 free condoms in Stockholm this summer. Every condom has been printed with a unique number (from no.1 to no.100 000) and at the campaign blog kondom08.nu people can upload their own personal stories about what happens to their numbers. These teaser-ads were released day 1 of the campaign.

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18 comments

Guest's picture
Guest

So, these guys shared a condom?!

Guest's picture
Guest

Right! That's why I wondered why in the other 2 ads the girls had a number on top of their heads? They not wearing the condoms.

jsptrck404's picture
jsptrck404
437 pencils

just because the guy is technically wearing it, doesn't mean the girl isn't using it.

| think small |

jsptrck404's picture
jsptrck404
437 pencils

yep. that's how it works, gay or straight. (in this case, gay).

| think small |

Brainsugar's picture
Brainsugar
1580 pencils

Too bad. The 3 ads are about cheating! Don't you believe in love?

Guest's picture
Guest

No, they're gays u dork! jajajaj

Guest's picture
Guest

gayness and ads just don't mix, sorry.

Guest's picture
Guest

If their gay why is he with the bride. It's about cheating.

Guest's picture
Guest

he had his bachelor party with his best friend before marrying

Guest's picture
Guest

Because society likes to tell gay people that being gay is wrong.

consolidated.db's picture
consolidated.db
539 pencils

...

Guest's picture
Guest

Brainsugar, which planet are you from?

Brainsugar's picture
Brainsugar
1580 pencils

Near yours. The planet where we like to laugh. ;-)

Guest's picture
Guest

always knew you were kidding. :)

Guest's picture
Guest

so net net it means that even if you are cheating or especially if you are cheating - use (our) condoms

Guest's picture
Guest

the dude got married just so he can go cheat with his best man and share a condom? wow, talk about completely defeating the purpose of it. good ad.

j/k I'm not retarded, but that was my first impression.

Guest's picture
Guest

what's scary to me is the stupidity of these comments! yes - in most cases, two people share one condom. doh! yes - both heterosexuals and gays can & should use condoms when having sex. doh 2x! yes - people have sex with one another regardless of their current, previous or non-existant relationships and in all types of moral frameworks. doh 3x!

probably one reason the US birthrate is absurdly high as well. haven't ANY of you people ever had sex????

Guest's picture
Guest

The whole campaign is better than the single ads.

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