Lafa (The Stockholm County Aids Prevention Program): Wedding
This summer we're giving away 100 000 uniquely numbered condoms. See where each one ends up at www.kondom08.nu
Advertising Agency: ESTER
Copywriters: Emma Zetterholm, Daniel Vaccino
Art Directors: Lotta Mellgren
Creative Director: Lotta Mellgren
Account Manager: Roger Kempe
Account Coordinators: Anna Wennerström, Emil Couch
Graphic designer: Dennis Hankvist
To celebrate safe sex Lafa are handing out 100 000 free condoms in Stockholm this summer. Every condom has been printed with a unique number (from no.1 to no.100 000) and at the campaign blog kondom08.nu people can upload their own personal stories about what happens to their numbers. These teaser-ads were released day 1 of the campaign.
18 Comments
So, these guys shared a condom?!
Right! That's why I wondered why in the other 2 ads the girls had a number on top of their heads? They not wearing the condoms.
just because the guy is technically wearing it, doesn't mean the girl isn't using it.
| think small |
yep. that's how it works, gay or straight. (in this case, gay).
| think small |
Too bad. The 3 ads are about cheating! Don't you believe in love?
No, they're gays u dork! jajajaj
gayness and ads just don't mix, sorry.
If their gay why is he with the bride. It's about cheating.
he had his bachelor party with his best friend before marrying
Because society likes to tell gay people that being gay is wrong.
...
Brainsugar, which planet are you from?
Near yours. The planet where we like to laugh. ;-)
always knew you were kidding. :)
so net net it means that even if you are cheating or especially if you are cheating - use (our) condoms
the dude got married just so he can go cheat with his best man and share a condom? wow, talk about completely defeating the purpose of it. good ad.
j/k I'm not retarded, but that was my first impression.
what's scary to me is the stupidity of these comments! yes - in most cases, two people share one condom. doh! yes - both heterosexuals and gays can & should use condoms when having sex. doh 2x! yes - people have sex with one another regardless of their current, previous or non-existant relationships and in all types of moral frameworks. doh 3x!
probably one reason the US birthrate is absurdly high as well. haven't ANY of you people ever had sex????
The whole campaign is better than the single ads.