Lafa (The Stockholm County Aids Prevention Program): Waiter
This summer we're giving away 100 000 uniquely numbered condoms. See where each one ends up at www.kondom08.nu
Advertising Agency: ESTER
Copywriters: Emma Zetterholm, Daniel Vaccino
Art Directors: Lotta Mellgren
Creative Director: Lotta Mellgren
Account Manager: Roger Kempe
Account Coordinators: Anna Wennerström, Emil Couch
Graphic designer: Dennis Hankvist
To celebrate safe sex Lafa are handing out 100 000 free condoms in Stockholm this summer. Every condom has been printed with a unique number (from no.1 to no.100 000) and at the campaign blog kondom08.nu people can upload their own personal stories about what happens to their numbers. These teaser-ads were released day 1 of the campaign.
11 comments
this suck...
I don't understand why the girl has a number also? She is not wearing the condom.
Are you serious? They used the condom... to have sex. So... it's cheating, all of the ads.
That's because she was banged.. By his "number"
its simple...thy had it wid eachothr....thts y thy hv th same no....
-shounak
She has been banged by the waiter you moron
say, this IS a great idea!
they showed me a picture & i laughed
dignity has never been photographed
Only traitors use condoms?
I absolutely love it!
I think it funny.
Very funny, good job ESTER.