Lafa (The Stockholm County Aids Prevention Program): Sombrero
This summer we're giving away 100 000 uniquely numbered condoms. See where each one ends up at www.kondom08.nu
Advertising Agency: ESTER
Copywriters: Emma Zetterholm, Daniel Vaccino
Art Directors: Emil Jonsson, Ulrika Eriksson, Lotta Mellgren
Creative Director: Lotta Mellgren
Account Manager: Roger Kempe
Account Coordinators: Anna Wennerström, Emil Couch
Graphic designer: Dennis Hankvist
To celebrate safe sex Lafa are handing out 100 000 free condoms in Stockholm this summer. Every condom has been printed with a unique number (from no.1 to no.100 000) and at the campaign blog kondom08.nu people can upload their own personal stories about what happens to their numbers. These teaser-ads were released day 1 of the campaign.
Comments
Sad stories behind these beautiful people. I think it works. But hell... can a girl cheat like that ?
The client is not always right - Enzo Ferrari
Overall a cute campaign. I'm just relieved there wasn't a llama with a number over its head in this one.
--
http://indigestible.nightwares.com/
LOL
The client is not always right - Enzo Ferrari
Fantasic!
This really does the job. Im glad.
So the hot girl is going to cheat on her boyfriend with an old man? Right.
This one so jumped the shark. The first iteration was sharp, the second at least believable. But this one? Gong.
So, all I gotta do is go to Stockholm, sell some sombrero's and I too will get to bang hot chicks like that???
SWEEETT!!!!!
who said it was consensual? even rapists don't like teh aids.
F%&K the Ad, F%&K the concept... am so dissapointed to see ths HOT chick being shaged by ths old ugly freak... lol
Creativity is a natural extension of our enthusiasm
Post new comment