Lafa (The Stockholm County Aids Prevention Program): Sombrero

This summer we're giving away 100 000 uniquely numbered condoms. See where each one ends up at

Advertising Agency: ESTER
Copywriters: Emma Zetterholm, Daniel Vaccino
Art Directors: Lotta Mellgren
Creative Director: Lotta Mellgren
Account Manager: Roger Kempe
Account Coordinators: Anna Wennerström, Emil Couch
Graphic designer: Dennis Hankvist

To celebrate safe sex Lafa are handing out 100 000 free condoms in Stockholm this summer. Every condom has been printed with a unique number (from no.1 to no.100 000) and at the campaign blog people can upload their own personal stories about what happens to their numbers. These teaser-ads were released day 1 of the campaign.


Blashyrkh's picture
32890 pencils

Sad stories behind these beautiful people. I think it works. But hell... can a girl cheat like that ?

warreno's picture
222 pencils

Overall a cute campaign. I'm just relieved there wasn't a llama with a number over its head in this one.

Blashyrkh's picture
32890 pencils


Guest's picture

This really does the job. Im glad.

Guest's picture

So the hot girl is going to cheat on her boyfriend with an old man? Right.

Guest's picture

This one so jumped the shark. The first iteration was sharp, the second at least believable. But this one? Gong.

ragecg's picture
73 pencils

So, all I gotta do is go to Stockholm, sell some sombrero's and I too will get to bang hot chicks like that???


Guest's picture

who said it was consensual? even rapists don't like teh aids.

Emran Hayat's picture
Emran Hayat
832 pencils

F%&K the Ad, F%&K the concept... am so dissapointed to see ths HOT chick being shaged by ths old ugly freak... lol

Creativity is a natural extension of our enthusiasm

Log in or register to post comments