Agency Network: 
June 2009

To celebrate safe sex Lafa are handing out 100 000 free condoms in Stockholm this summer. Every condom has been printed with a unique number (from no.1 to no.100 000) and at the campaign blog people can upload their own personal stories about what happens to their numbers. These teaser-ads were

Print advertisment created by Ester, Sweden for Lafa, within the category: Public Interest, NGO.

This summer we're giving away 100 000 uniquely numbered condoms. See where each one ends up at

Advertising Agency: ESTER
Copywriters: Emma Zetterholm, Daniel Vaccino
Art Directors: Lotta Mellgren
Creative Director: Lotta Mellgren
Account Manager: Roger Kempe
Account Coordinators: Anna Wennerström, Emil Couch
Graphic designer: Dennis Hankvist

Comments (9)

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Blashyrkh's picture
Activity Score 32886

Sad stories behind these beautiful people. I think it works. But hell... can a girl cheat like that ?

warreno's picture
Activity Score 222

Overall a cute campaign. I'm just relieved there wasn't a llama with a number over its head in this one.

Blashyrkh's picture
Activity Score 32886


Guest's picture

This really does the job. Im glad.

Guest's picture

So the hot girl is going to cheat on her boyfriend with an old man? Right.

Guest's picture

This one so jumped the shark. The first iteration was sharp, the second at least believable. But this one? Gong.

ragecg's picture
Activity Score 73

So, all I gotta do is go to Stockholm, sell some sombrero's and I too will get to bang hot chicks like that???


Guest's picture

who said it was consensual? even rapists don't like teh aids.

Emran Hayat's picture
Emran Hayat
Activity Score 832

F%&K the Ad, F%&K the concept... am so dissapointed to see ths HOT chick being shaged by ths old ugly freak... lol

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