Lactel: Soft toy dog, 2

Abandoned at 21 month.
Children don't stay babies for long.

Advertising Agency: DDB, Paris, France
Copywriter: Charlotte Roux
Art Director: Cédric Haroutiounian
Creative Director: Bertrand Pallatin
Art buyer: Hélène Chapdaniel
Photographer: Christophe Rihet

Published: 
November 2010

2 comments

CuriousPencil's picture
CuriousPencil
4225 pencils

"Eveil" indeed. I would love CD Bertrand Pallatin to explain the thinking behind this campaign.

Guest's picture
Guest

I don't think you should ever use the word "abandoned" with anything pertaining to children – not if you want mothers to buy it.

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