Advertisement

Soft toy dog, 2

Agency Network: 
Published/Aired: 
November 2010
Description: 

Print advertisment created by DDB, France for Lactel, within the category: Food.

Abandoned at 21 month.
Children don't stay babies for long.

Advertising Agency: DDB, Paris, France
Copywriter: Charlotte Roux
Art Director: Cédric Haroutiounian
Creative Director: Bertrand Pallatin
Art buyer: Hélène Chapdaniel
Photographer: Christophe Rihet

Comments (2)

Log in or register to post comments
CuriousPencil's picture
CuriousPencil
Activity Score 4225

"Eveil" indeed. I would love CD Bertrand Pallatin to explain the thinking behind this campaign.

Guest's picture
Guest

I don't think you should ever use the word "abandoned" with anything pertaining to children – not if you want mothers to buy it.

Advertisement