Lactacyd Intimate Care: Down there

Lactacyd Intimate Care: Down there

The new soap for down there

Lactacyd Intimate Care is a new soap. It contains lactic acid that helps you maintain your natural pH balance and stay fresh the whole day through.

Advertising Agency: Grey Stockholm, Stockholm, Sweden
Creative Director: Martin Stadhammar
Art Directors: Sten Åkerblom, Marcus Enström
Copywriter: Josefine Adner
Photographer: Alexander Crispin
Additional credits: Lotta Jarnesjö, Veronica Björklund
Published: June 2007

Average: 9 (1 vote)

Comments

Submitted by LAZ on Fri, 2007-06-22 04:06.

hehe.. nice

Submitted by Beatboxer on Fri, 2007-06-22 04:37.

Stupid!

Submitted by Crayon on Fri, 2007-06-22 05:13.

nice. i like it

Submitted by no-ideas-original on Fri, 2007-06-22 06:02.

Yuk!

Submitted by ROCK PIG on Fri, 2007-06-22 06:34.

'Down there', 'the 'lady garden', 'the crown jewels'

Its a nice way of saying that you scrub your twat/cock and arsehole with it.

-----------------------------
It's only an ad.

Submitted by Steeef on Fri, 2007-06-22 07:32.

Students work i hope...

Submitted by Ad Junkie At Large on Fri, 2007-06-22 09:40.

seems like a first idea

Submitted by Carlos Duty on Fri, 2007-06-22 13:23.

and a bad one

Submitted by Kin on Sat, 2007-06-23 11:10.

...soap for kids...

Submitted by raverus on Sun, 2007-06-24 20:37.

i don't believe it's from grey!

Submitted by I think Im good... on Sun, 2007-06-24 22:51.

just because it's for down there, you have to move the soap holder down there? so toothbrush holder must be located at same level as your mouth? Shampoo holder..??

Submitted by StevenW on Mon, 2007-06-25 11:58.

If they made a new toothpaste that you applied to your feet, then yes the toothbrush holder would move. Don't make dumb comments! Personally I like the idea, but not the execution. Doesn't feel premium enough for such an intimate product.

sree ram's picture
Submitted by sree ram on Thu, 2008-03-20 18:15.

pretty presentable ..