Lactacyd Intimate Care: Down there

The new soap for down there

Lactacyd Intimate Care is a new soap. It contains lactic acid that helps you maintain your natural pH balance and stay fresh the whole day through.

Advertising Agency: Grey Stockholm, Stockholm, Sweden
Creative Director: Martin Stadhammar
Art Directors: Sten Åkerblom, Marcus Enström
Copywriter: Josefine Adner
Photographer: Alexander Crispin
Additional credits: Lotta Jarnesjö, Veronica Björklund
Published: June 2007

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LAZ's picture
288 pencils

hehe.. nice

Beatboxer's picture
1519 pencils


Crayon's picture
163 pencils

nice. i like it

no-ideas-original's picture
106 pencils


A. J. SMITH's picture
2838 pencils

'Down there', 'the 'lady garden', 'the crown jewels'

Its a nice way of saying that you scrub your twat/cock and arsehole with it.

It's only an ad.

Steeef's picture
135 pencils

Students work i hope...

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

seems like a first idea

Carlos Duty's picture
Carlos Duty
96 pencils

and a bad one

Kin's picture
86 pencils

...soap for kids...

raverus's picture
1478 pencils

i don't believe it's from grey!

I think Im good tats why Im here's picture
I think Im good...
48 pencils

just because it's for down there, you have to move the soap holder down there? so toothbrush holder must be located at same level as your mouth? Shampoo holder..??

StevenW's picture
4 pencils

If they made a new toothpaste that you applied to your feet, then yes the toothbrush holder would move. Don't make dumb comments! Personally I like the idea, but not the execution. Doesn't feel premium enough for such an intimate product.

sree ram's picture
sree ram
4 pencils

pretty presentable ..

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