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Discover real life, Ski

Agency: 
Published/Aired: 
April 2012
Description: 

Lacplesis Dzyvs is unpasteurized, fresh beer. In Latvia such beer is called “live” beer. The brand name, Lacplesis, means “Bear slayer” in Latvian. That’s why we have beers to represent this brand.

Discover real life
Dzius

Advertising Agency: Astos Dizainas McCann Erickson, Vilnius, Lithuania
Creative Director: Jonas Valatkevicius
Art Director: Ernesta Valantiejute
Copywriter: Audrius Puidokas
Illustrator / Designer: Karolis Zukas

Comments (18)

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Highest Rated

dbor's picture
dbor
Activity Score 1455

How much beer you must to drink to see bear skiing?

KimKong's picture
KimKong
Activity Score 198

I like this series of ads. Since Lacplesis means Bear Slayer, I'm glad they didn't go the violence with bears route! They kept it fun. This bear is winning (slaying?) at life!

salil.sharma's picture
salil.sharma
Activity Score 2428

i love it
awesome Execution & Art Direction.

Designer Don't Do Different Things
They Do Things Differently

Shawali's picture
Shawali
Activity Score 8442

This type of fancy execution has been done forever and is just a pretext to hide the total lack of a good idea...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

very nice ad

Milan Solanki's picture
Milan Solanki
Activity Score 994

skiing has nothing to do with beer

risikawi's picture
risikawi
Activity Score 44

Just love how you write dzīvs, I mean I am native speaker of Latvian, but for a moment there I thought it says "juice" in some weir way ;)

Wordfruit's picture
Wordfruit
Activity Score 1023

Could the line 'Discover real life' be interpreted as arrogant?

Two presumptions that no product can really live up to:

1. The viewer doesn't have a life.

2. Your product will give them all that they don't have.

These two principles I guess are probably useful. In a sense a lot of advertising is about something very similar: the promise that people will have a better life with your product.

But to say 'Discover real life' outright like that -- I wonder if that could be seen as arrogant? And talking down to.

That was my first impression. But maybe with a change to the line. Or maybe the line before translation doesn't sound like that.

shahidali's picture
shahidali
Activity Score 4069

The copy is a good example of what a cliche is and what can be teremed as overclaim.

shahid

freakart's picture
freakart
Activity Score 534

Discover bad beer!

_____________________________________________________________

Creativity!

freakart.lv | Twitter

billbernbach's picture
billbernbach
Activity Score 242

done

vote4pedro's picture
vote4pedro
Activity Score 4601

This has to be one of the most overdone advertising clichés of all time. And this is done far worse than most.

kleenex's picture
kleenex
Activity Score 43505

I like it,

dbor's picture
dbor
Activity Score 1455

How much beer you must to drink to see bear skiing?

pinkpink's picture
pinkpink
Activity Score 27

like it :)

DAS_13's picture
DAS_13
Activity Score 152

They should have tried to discover an idea.

shahidali's picture
shahidali
Activity Score 4069

How many times it has been said, an art director will not replace a creative director.

shahid

joelapompe's picture
joelapompe
Activity Score 3830

worst crap ever!

LittleJoe's picture
LittleJoe
Activity Score 345

Why is a skiing bear real life?

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