Lacplesis: Discover real life, Bike
Discover real life
Dzius
Lacplesis Dzyvs is unpasteurized, fresh beer. In Latvia such beer is called “live” beer. The brand name, Lacplesis, means “Bear slayer” in Latvian. That’s why we have beers to represent this brand.
Advertising Agency: Astos Dizainas McCann Erickson, Vilnius, Lithuania
Creative Director: Jonas Valatkevicius
Art Director: Ernesta Valantiejute
Copywriter: Audrius Puidokas
Illustrator / Designer: Karolis Zukas
Published: Januray, 2012


15 comments
and?? done many times... not new.
mind blowing
Done.
done and done many times better. This is absurd.
done, but nice art
http://www.mandarinoadv.com
Wonderful Execution But The Caption Is Not Suiting!
i love it
yeah, nothing more real than a bear riding a bike
Coors Light did the same thing 3 or 4 years ago.
Real life? Really?
like it :)
Beyond bad.
it can win cannes on the 70's
real groovy art!
real groovy art!