Lacoste: Summer

A little air on ground

Advertising Agency: BETC Luxe, France
Managing director: Claus Lindorff
Client director: Anne-Laure Pilet
Creative director: Safia Bouyahia
Artistic director: Yuki Kani
Photographer: Ellen von Unwerth
Retoucher: DTouch Paris
Art Buying: Dominique Mornet
Published: January 2010

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11 comments

paumarques's picture
paumarques
1314 pencils

no sé molt bé qué volen comunicar però la foto és maca.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

WillyLatasa's picture
WillyLatasa
616 pencils

Borring!

"Bright ideas bring better results"

mikeelrapido's picture
mikeelrapido
1929 pencils

I agree, nothing special, nothing fresh..

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Wadih A3's picture
Wadih A3
256 pencils

eehh ok!

sloppy4's picture
sloppy4
1496 pencils

a little light on concept

AssassinX's picture
AssassinX
1329 pencils

Well, I think it's OK for a clothing brand.

Many fashion brands' posters are as boring as this. :)

zerocool's picture
zerocool
455 pencils

"It's not fresh !!" , "it's so boring!"

Why the hell does everyone in advertising think they are #1 ad critic? give some constructive criticism and stop being douche bags. You probably hack it up more than you realize.

Dzsoi's picture
Dzsoi
5268 pencils

Okay, constructive... let's see... bulldoze this piece of sh.t into the ground and start thinking. Come up with a concept, or at least an interesting situation. And if any of you drops in a meaningless, weirdo-cool "idea", spank the bastard till (s)he faints. Bringing random properties to a photo shooting is ground zero. That doesn't even need a drop of blood to your brain. Stop sniffing coke, eat some sugar and start working! Hope that helps.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

10 stars to Dzoi. **********

atb2005's picture
atb2005
13567 pencils

0 stars to Dzsoi. Lack of concept? Read the explanation provided by the agency! That said, how many of you know who Ellen von Unwerth is? I am yet too see a photo that she took that is "boring". The campaign is great!

Davosk's picture
Davosk
4833 pencils

Air headed.

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