Lacoste: Summer
A little air on ground
Advertising Agency: BETC Luxe, France
Managing director: Claus Lindorff
Client director: Anne-Laure Pilet
Creative director: Safia Bouyahia
Artistic director: Yuki Kani
Photographer: Ellen von Unwerth
Retoucher: DTouch Paris
Art Buying: Dominique Mornet
Published: January 2010
11 comments
no sé molt bé qué volen comunicar però la foto és maca.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
Borring!
"Bright ideas bring better results"
I agree, nothing special, nothing fresh..
<---------------SexInAds------------------>
http://www.facebook.com/sexinads
http://sexinads.tumblr.com
eehh ok!
a little light on concept
Well, I think it's OK for a clothing brand.
Many fashion brands' posters are as boring as this. :)
"It's not fresh !!" , "it's so boring!"
Why the hell does everyone in advertising think they are #1 ad critic? give some constructive criticism and stop being douche bags. You probably hack it up more than you realize.
Okay, constructive... let's see... bulldoze this piece of sh.t into the ground and start thinking. Come up with a concept, or at least an interesting situation. And if any of you drops in a meaningless, weirdo-cool "idea", spank the bastard till (s)he faints. Bringing random properties to a photo shooting is ground zero. That doesn't even need a drop of blood to your brain. Stop sniffing coke, eat some sugar and start working! Hope that helps.
10 stars to Dzoi. **********
0 stars to Dzsoi. Lack of concept? Read the explanation provided by the agency! That said, how many of you know who Ellen von Unwerth is? I am yet too see a photo that she took that is "boring". The campaign is great!
Air headed.