Lacoste: Summer

A little air on ground

Advertising Agency: BETC Luxe, France
Managing director: Claus Lindorff
Client director: Anne-Laure Pilet
Creative director: Safia Bouyahia
Artistic director: Yuki Kani
Photographer: Ellen von Unwerth
Retoucher: DTouch Paris
Art Buying: Dominique Mornet

January 2010


paumarques's picture
1312 pencils

no sé molt bé qué volen comunicar però la foto és maca.

Pau Marquès
(+34) 670 36 79 83

WillyLatasa's picture
616 pencils


"Bright ideas bring better results"

mikeelrapido's picture
1929 pencils

I agree, nothing special, nothing fresh..


Wadih A3's picture
Wadih A3
256 pencils

eehh ok!

sloppy4's picture
1494 pencils

a little light on concept

AssassinX's picture
1329 pencils

Well, I think it's OK for a clothing brand.

Many fashion brands' posters are as boring as this. :)

zerocool's picture
455 pencils

"It's not fresh !!" , "it's so boring!"

Why the hell does everyone in advertising think they are #1 ad critic? give some constructive criticism and stop being douche bags. You probably hack it up more than you realize.

Dzsoi's picture
8001 pencils

Okay, constructive... let's see... bulldoze this piece of sh.t into the ground and start thinking. Come up with a concept, or at least an interesting situation. And if any of you drops in a meaningless, weirdo-cool "idea", spank the bastard till (s)he faints. Bringing random properties to a photo shooting is ground zero. That doesn't even need a drop of blood to your brain. Stop sniffing coke, eat some sugar and start working! Hope that helps.

lucdesaulniers's picture
1145 pencils

10 stars to Dzoi. **********

atb2005's picture
13561 pencils

0 stars to Dzsoi. Lack of concept? Read the explanation provided by the agency! That said, how many of you know who Ellen von Unwerth is? I am yet too see a photo that she took that is "boring". The campaign is great!

Davosk's picture
4815 pencils

Air headed.

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