Lacoste: Pink

A little air on earth.

Advertising Agency: BETC Luxe, Paris, France
Executive Creative Director: Rémi Babinet
Creative Director: Safia Bouyahia
Art Director: Yuki Kani
Photographer: Phil Poynter
Art Buyers: Jean-Luc Chirio, Dominique Mornet
Account Direction: Claus Lindorff, Isabelle Sestier

March 2008


EGGO's picture
354 pencils

Stereotypical fashion photography with a line this time? It doesn't even make sense. Too literal, line's poorly thought out. "A little air on earth?"

When I see that image...I wouldn't use this but it reminds me of a rainbow. That, right there, has a better idea already than "A little air on earth."

You have to hate advertising in order to truly love it.

Guest's picture


Misstree's picture
425 pencils

hmmm...i like ur rainbow thought. VIBGYOR coloured ppl tryin 2 make a rainbow is a cooler thought than the one above :)


Not all who wander are lost.

Mr Hughes's picture
Mr Hughes
386 pencils

It's fashion, innit. The line doesn't have to make sense. Looks good. That's all that counts for stuff like this.

(the guy in the orange looks a right twat)

alectoplasmo's picture
24 pencils

i agree with celtstar.

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