For the summer season of 2010, the Lacoste campaign is taking the “un peu d’air sur terre” concept to even greater heights, celebrating the joie de vivre inspired by René Lacoste and his 1930s era. Three visuals have been shot by the photographer Ellen von Unwerth in a peppy and colourful style. Each of them showcases the Lacoste group – elegant, light and happy – offering a slice of life, a moment of pure happiness, a spontaneous burst of energy. These groups embody a spirit of joy and playfulness, sharing and authenticity, as well as energy and elegance, unique to Lacoste.
A little air on ground
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