Lacoste: Club

A little air on ground

For
 the 
summer
 season
 of
 2010, 
the 
Lacoste 
campaign 
is 
taking 
the 
“un
peu
 d’air
 sur 
terre”
 concept 
to 
even 
greater
 heights,
 celebrating
 the 
joie 
de 
vivre
inspired
by
René
Lacoste
and
his 1930s
era. Three
visuals
have
been
shot by 
the 
photographer 
Ellen 
von 
Unwerth
 in 
a 
peppy
 and
 colourful
 style. Each 
of 
them 
showcases
 the 
Lacoste
 group 
– 
elegant, 
light 
and 
happy 
–
 offering 
a
 slice 
of 
life, 
a
 moment
 of 
pure 
happiness, 
a
 spontaneous
 burst 
of
 energy.
 These
 groups 
embody
 a
 spirit 
of 
joy 
and 
playfulness,
 sharing
and 
authenticity, 
as 
well 
as
 energy 
and 
elegance, 
unique
 to 
Lacoste.


Advertising Agency: BETC Luxe, France
Managing director: Claus Lindorff
Client director: Anne-Laure Pilet
Creative director: Safia Bouyahia
Artistic director: Yuki Kani
Photographer: Ellen von Unwerth
Retoucher: DTouch Paris
Art Buying: Dominique Mornet
Published: January 2010

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8 comments

WillyLatasa's picture
WillyLatasa
616 pencils

They live in another planet..

"Bright ideas bring better results"

mikeelrapido's picture
mikeelrapido
1929 pencils

nothing special

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saidukaringa's picture
saidukaringa
273 pencils

For Lacoste... This is a good campaign
Nice Photography
The expressions are a bit exaggerated!!

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

toko971's picture
toko971
10 pencils

so what ? There is no fresh air in this add !

monsieurange's picture
monsieurange
520 pencils

Muy buen concepto para tan malos avisos.

kagzmainah's picture
kagzmainah
631 pencils

???

atb2005's picture
atb2005
13567 pencils

This is fashion, people. I'd suggest that you re-read the explanation provided by the agency before you judge harshly. These shots, by the amazing Ellen von Unwerth, nicely reflect the concept of "joie de vivre" or love of life. A little air on ground means that people are enjoying themselves; they are being happy, carefree, light on their feet. The quality or feel of the images is brilliant: elegant in a retro way, visually arresting, summery. Great job!

Ragozzz's picture
Ragozzz
49 pencils

The second right shade does not match the pose of the character. The position of the hammer in his hand, and on the ground is visible.

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