Laboratorio La Santé: Broxol, Traffic sign

Join the fight against cough.

Advertising Agency: DLBGROUP, Caracas, Venezuela
Creative Executive Director: Okarina Castaño
Creative Directors: Okarina Castaño, José Luis Montilla
Art Director: José Luis Montilla
Copywriter: Okarina Castaño
Photographer: Gustavo Dao

2 comments

certaintly's picture
certaintly
4056 pencils

idiotic. student work.
FIRST year student work

the FIGHT against cough? trying to make it some kind of social issue?
the concept is the only connection to the recourse, which is what makes it super weak.
the product attribute should connect to the recourse more than the concept or else it ends up super disconnected and forced like this.

kleenex's picture
kleenex
34155 pencils

Three crappy ads.

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